Sales & Marketing Data Analyst, Tim Hortons, APAC

5100 Tim Hortons Asia Pacific Pte. Ltd.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Benefits offered by this job

Paid parental leave

Telemedicine

Mental wellness support

Job summary

Restaurant Brands International Inc. is seeking a Marketing Analytics Analyst for Tim Hortons in APAC to own analytics across markets, from diagnostics to sales forecasting and digital channel reporting.

You will partner with regional leadership and franchisees, building models, dashboards, and delivery calendar insights to drive same-store sales growth. The role requires 2–5 years in data analytics plus BI tool proficiency and travel within APAC.

Qualifications

• 2–5 years of experience in data analytics, consulting, finance, or commercial strategy in a consumer-facing business.
• Previous experience within QSR industry or in a business franchising business model is an advantage.
• At least a bachelor's degree is required; a quantitative discipline is preferred.
• Proficient in SQL, Excel, and PowerPoint.
• Working proficiency with business intelligence platforms (e.g., Tableau, Power BI, Looker).
• Able to build and maintain Power BI dashboards and reporting templates.
• Excellent interpersonal and communication skills, with the ability to effectively present to senior leadership levels — both internal and franchisee stakeholders.
• Fluent in English; any additional regional language is a plus.
• Willingness to travel within the APAC region.

Responsibilities

• Performance Analytics: Independently produce end-to-end performance diagnostics including sales decompositions, product mix analysis, pricing reviews, and competitive benchmarks.
• Build and refine analytical models to evaluate business performance, product promotions, and marketing programs.
• Proactively identify performance drivers and surface emerging risks or opportunities to leadership team and franchisees.
• Conduct sales reports analysis, ticket and guest segmentation, and category-level deep dives to drive business performance.
• Own the bottom-up forecast model for assigned markets, building monthly and annual sales forecasts based on historic trends, seasonality, and planned marketing activity.
• Track actuals versus forecast and flag variances early, recommending corrective actions where needed.
• Develop performance forecasts to support leadership and franchisees in performance management and calendar planning.
• Deliver market-level strategic recommendations grounded in quantified commercial logic.
• Digital Sales & Channels Own digital performance reporting, including the digital activation calendar across delivery platforms, mobile app, and kiosks.
• Analyze channel-level conversion funnels, identify drop-off points, and recommend improvements to franchisees.
• Benchmark digital KPIs across markets and flag underperformance with root-cause analysis.
• Build and maintain digital channel dashboards and reporting templates.
• Franchisee Engagement Present analysis in regular performance reviews and influence calendar and promotional decisions through data.
• Collaborate with franchisee marketing leaders to secure alignment and buy-in on identified opportunities.

Skills

Data analytics

SQL

Excel

Power BI

Tableau

Looker

PowerPoint

English fluency

APAC travel

Education

Bachelor's degree

Quantitative discipline preferred

Tools

SQL

Excel

PowerPoint

Power BI

Tableau

Looker

Job description

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Our Opportunity: The Marketing Analytics team evaluates business performance, marketing programs, product promotions, and pricing strategies across Tim Hortons in Asia-Pacific region. The team works directly with regional leadership and franchisee executives to develop marketing calendars and sales plans that drive same-store sales growth. The Sales & Marketing Data Analyst, Tim Hortons, APAC will own the full analytics agenda for markets within the Tim Hortons brand — covering performance diagnostics, sales forecasting, calendar planning, digital channel reporting, and franchisee engagement. This role requires ownership, analytical expertise, and an entrepreneurial spirit. You’ll be providing strategic recommendations to franchisee and internal stakeholders. RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.

Your Roles & Responsibilities:

• Performance Analytics: Independently produce end-to-end performance diagnostics including sales decompositions, product mix analysis, pricing reviews, and competitive benchmarks.
• Build and refine analytical models to evaluate business performance, product promotions, and marketing programs.
• Proactively identify performance drivers and surface emerging risks or opportunities to leadership team and franchisees.
• Conduct sales reports analysis, ticket and guest segmentation, and category-level deep dives to drive business performance.
• Own the bottom-up forecast model for assigned markets, building monthly and annual sales forecasts based on historic trends, seasonality, and planned marketing activity.
• Track actuals versus forecast and flag variances early, recommending corrective actions where needed.
• Develop performance forecasts to support leadership and franchisees in performance management and calendar planning.
• Brand & Strategic Planning Analyze competition and pricing data to evaluate business performance and inform long-term brand strategy.
• Interpret broader brand and product research to identify short-term sales opportunities and long-term growth pillars.
• Deliver market-level strategic recommendations grounded in quantified commercial logic.
• Digital Sales & Channels Own digital performance reporting, including the digital activation calendar across delivery platforms, mobile app, and kiosks.
• Analyze channel-level conversion funnels, identify drop-off points, and recommend improvements to franchisees.
• Benchmark digital KPIs across markets and flag underperformance with root-cause analysis.
• Build and maintain digital channel dashboards and reporting templates.
• Franchisee Engagement Present analysis in regular performance reviews and influence calendar and promotional decisions through data.
• Collaborate with franchisee marketing leaders to secure alignment and buy-in on identified opportunities.

Your Skills & Experience:

• 2–5 years of experience in data analytics, consulting, finance, or commercial strategy in a consumer-facing business.
• Previous experience within QSR industry or in a business franchising business model is an advantage.
• At least a bachelor's degree is required; a quantitative discipline is preferred.
• Proficient in SQL, Excel, and PowerPoint.
• Ability to independently build analytical models, structure research questions, and develop comprehensive recommendations.
• Working proficiency with business intelligence platforms (e.g., Tableau, Power BI, Looker).
• Able to build and maintain Power BI dashboards and reporting templates.
• Excellent interpersonal and communication skills, with the ability to effectively present to senior leadership levels — both internal and franchisee stakeholders.
• Fluent in English; any additional regional language is a plus.
• Willingness to travel within the APAC region.

Benefits:

Benefits at all of our global offices are focused on physical, mental and financial wellness.

We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

• a comprehensive global paid parental leave program that supports employees as they expand their families
• free telemedicine
• mental wellness support

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations.

RBI's policy applies to all terms and conditions of employment.

Accommodation is available for applicants with disabilities upon request.

Looking for high impact work in a fast paced and ever changing environment? Then you have come to the right place.

RBI is consistently looking for individuals with a passion to learn and desire to make change.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.