APAC Luxury F&B Concept Director

Hilton; Singapore; On-site; SGD 260,000 - 480,000; Full time

Job summary

Hilton is seeking a Director, Brand Food & Beverage Concept Development for Luxury & Lifestyle in APAC to lead the creative and bespoke arm of F&B brand development across Hilton's luxury portfolio in APAC, delivering one-of-a-kind concepts that elevate the guest experience and create value for owners.

You will conduct market research, guide owners' project teams, and operate as an individual contributor while managing day-to-day priorities within a small team.

Qualifications

• Degree in Interior Design, Hospitality, F&B Management or related field.
• 7+ years of restaurant design or F&B concept development experience, including 4+ years in a senior creative or F&B design leadership capacity.
• Ability to translate brand strategy into distinctive, ownership-ready bespoke concepts.
• Strong knowledge of F&B operations, service techniques and current global F&B trends in luxury and lifestyle.
• Creative thinking paired with design and F&B operations experience.
• Ability to convey mood, narrative and brand story through imagery and materials.
• Excellent written, visual and oral communication; capable of influencing senior stakeholders.
• Comfortable as an individual contributor on a small team; hands-on creative delivery and team management.
• Ability to deliver presentations concisely and persuasively.
• Strong project management; manage multiple concepts under deadlines.
• Willingness to travel regionally.
• Discretion and confidentiality regarding ownership/brand information.
• Proficient in MS Word, Excel, PowerPoint and creative tools.

Responsibilities

• Strategically assess the project, market and guest profile before recommending the F&B concept strategy for a property.
• Ensure concepts aligned with regional F&B operations and drive strong commercial returns.
• Develop well-defined, bespoke F&B concepts for luxury and lifestyle brands across pipeline, renovation and conversion hotels.
• Own the full creative arc of a concept – narrative, culinary and beverage direction, service ritual, mood and spatial storytelling – in partnership with Architecture & Design.
• Conduct ongoing market research to determine regional suitability and economic factors.
• Prepare and present detailed, ownership-ready F&B concept briefs to owners and their representatives.
• Identify and evaluate brand-relevant restaurant operators and concept partners, reviewing financial acumen and fit for business.
• Evaluate and identify new business opportunities for additional bespoke concepts.
• Track progress and compliance of concept initiatives against the project board; set working schedules and task completion dates.
• Manage day-to-day tasks, priorities and workflow across the small F&B concept development team, keeping deliverables on track.
• Coordinate among stakeholders – Hotel Operations, Technical Services, Architecture & Design.
• Build and maintain relationships with senior owners, asset managers and operators as the primary regional creative contact.
• Contribute to brand standards review and updates with Brand Heads and F&B Operations.
• Direct and mentor supporting creative/design Team Members, while delivering hands-on creative work as needed.
• Participate in Brand F&B Development projects as team lead and support ad-hoc initiatives.
• Assist the Senior Director F&B – APAC in achieving goals and strategy.

Skills

Creative thinking

Communication

Presentation skills

Project management

Brand storytelling

Team collaboration

Education

Degree in Interior Design / Hospitality / F&B Management

Tools

Microsoft Word

Excel

PowerPoint

Adobe InDesign

Job description

Hilton is seeking a Director, Brand Food & Beverage Concept Development for Luxury & Lifestyle in APAC to lead the creative and bespoke arm of F&B brand development across Hilton's luxury portfolio in APAC, delivering one-of-a-kind concepts that elevate the guest experience and create value for owners.

You will conduct market research, guide owners' project teams, and operate as an individual contributor while managing day-to-day priorities within a small team.