APAC Launch Operations Lead – Marketing & GTM

Maker Lab Pte Ltd; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Maker Lab is seeking a Project Manager/APAC Operations & GTM Producer to drive launch operations for multi-market product and subscription campaigns across APAC, coordinating creative, clearance pipelines, vendor logistics, and executive deck production.

The role requires managing asset calendars, localization, and social publishing plans while aligning with legal, finance, and country teams to ensure on-time launches and scalable processes.

Qualifications

• 5+ years in integrated marketing production or agency programmes.
• Experience with rights clearance and cross-functional delivery.
• Strong English communications and executive deck-building.

Responsibilities

• Own end-to-end asset launches from brief to live asset.
• Brief agencies and manage production schedules with localisation.
• Maintain social publishing plan across creator, brand and partner channels.
• Track asset deliverables for app install campaigns against launch dates.
• Prepare briefs and timelines for music partnerships and labels.
• Manage vendor & finance ops: SOWs, POs, invoicing.
• Maintain status docs, decision logs and playbooks.
• Ensure continuity during absences with backups and escalation paths.

Skills

Integrated marketing production

Agency programme management

Marketing operations

APAC market experience

Job description

Maker Lab is seeking a Project Manager/APAC Operations & GTM Producer to drive launch operations for multi-market product and subscription campaigns across APAC, coordinating creative, clearance pipelines, vendor logistics, and executive deck production.

The role requires managing asset calendars, localization, and social publishing plans while aligning with legal, finance, and country teams to ensure on-time launches and scalable processes.