APAC Influencer Marketing Manager

PLAUD PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Global exposure

Market-competitive compensation

Career growth culture

Job summary

Plaud Inc. is seeking an experienced Regional KOL Marketing Lead to own APAC influencer strategies across South Korea, Australia, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, Indonesia, and India.

You will manage end-to-end campaigns from planning and budgeting to creator selection, content review, launch, and performance analysis in collaboration with brand, PR, social, e‑commerce, product, and local teams.

Qualifications

• 5+ years of experience in influencer marketing, social media, brand communications, or related fields; at least 3 years leading country- or regional-level KOL programs.

Responsibilities

• Own APAC KOL strategy and localization across multiple markets.
• Lead end-to-end KOL campaigns from planning to performance analysis.
• Build and nurture a regional influencer network with KOLs, KOCs, agencies.
• Drive content quality and ROAS, optimizing partnerships and budgets.

Skills

Influencer marketing

Brand communications

Data analysis

ROI optimization

Budget management

Cross-cultural communication

KOL networks

Job description

About Plaud Inc.

Plaud is building the real-world AI interface for professionals to amplify intelligence, elevate productivity and performance, loved by over 2,000,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud captures, structures, and compounds the intelligence generated in conversations - so humans can think better, decide faster, and execute with clarity.

Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human-AI intelligence through a hardware-software combination. With full ISO 27001, ISO 27701, SOC 2, GDPR, EN18031, and HIPAA compliances, Plaud is committed to the highest standards of data security and privacy protection.

Why You Should Join Us

Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think.

• Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years.
• Define the next-gen paradigm for human-AI interaction.
• Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion.
• Work with passionate teammates who value innovation, collaboration, and customer success.
• Grow your career in a culture that champions continuous learning and fast career development.
• Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere.

What You Will Do

• Own the APAC KOL strategy: Develop and execute localized influencer marketing strategies across South Korea, Australia, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, Indonesia, and India, balancing regional consistency with local market relevance.
• Lead end-to-end KOL campaigns: Manage the full campaign lifecycle - from planning, budgeting, creator selection, and negotiation to content review, launch, and performance analysis - in partnership with brand, PR, social, e-commerce, product, and local teams.
• Build the regional influencer network: Develop long-term relationships with KOLs, KOCs, industry experts, professional associations, media, MCNs, and agencies across technology, AI, business, productivity, and relevant professional verticals.
• Drive content quality and business outcomes: Ensure locally relevant, high-quality content while tracking reach, engagement, traffic, conversion, and ROAS to continuously optimize creator selection, content strategy, partnership models, and budget allocation.

Skills, Qualifications and Experience We Look for

• Regional KOL leadership: 5+ years of experience in influencer marketing, social media, brand communications, or related fields, including at least 3 years leading country- or regional-level KOL programs.
• APAC market expertise: Strong knowledge of creator ecosystems, major platforms, and business cultures across multiple markets in North Asia, Southeast Asia, Australia, and India, with an established network of creators, MCNs, agencies, or industry partners.
• End-to-end execution with commercial ownership: Proven ability to manage multi-market KOL campaigns, budgets, negotiations, content delivery, and performance reporting, with strong data analysis and ROI optimization capabilities.
• Product and cross-cultural experience: Experience with consumer electronics, AI, smart hardware, or technology brands,