APAC Global Brand Agency Growth Lead

x; Singapore; Hybrid; SGD 180,000 - 240,000; Full time

Job summary

SpaceXAI in Singapore seeks a senior agency development leader to drive the default agency recommendation for Global Brands across APAC. You will own the agency system, shape commercial architecture, and partner with the Global Brand sales team to win more spend.

This is a senior, independent role reporting to the Head of Global Brands, APAC, with travel across Southeast Asia and India as part of the responsibilities.

Qualifications

• Self-starter who runs independently with initiative.
• Proven experience structuring commercial deals with agencies across APAC.
• Strong negotiation, communication, and presentation skills.
• Deep understanding of how media, creative, social and performance agencies plan and buy in APAC.
• Willingness to travel regularly across Southeast Asia and India.

Responsibilities

• Build and run the agency development plan for Global Brands across APAC — covering holding companies, regional hubs in Singapore and India, operating companies, and key independents.
• Develop strategic relationships at two levels, both required.
• Structure and negotiate commercial deals with agencies: trading agreements, partnership frameworks, incentives, joint business plans, and other constructs that lock in commitment and unlock spend.
• Navigate complex agency structures — holdco vs. opco, regional vs. local P&Ls, media vs. creative vs. social specialists, and split decision rights between Singapore regional teams and in-market India / SEA offices.
• Act as the primary trusted advisor to priority agencies. Educate teams on X products, audiences, creative, brand safety, and measurement.
• Partner with Client Partners and market teams to convert agency relationships into live campaigns, larger statements of work, and multi-market commitments.
• Identify whitespace: agencies and pods that should be recommending X and currently are not. Open those doors and create a path to revenue.
• Represent X at agency town halls, leadership forums, holding-company reviews, industry events, and in-market working sessions.
• Track partnership health and commercial performance. Course-correct quickly. Do not wait for a quarterly review to find out a key agency has gone quiet.

Skills

Self-starter

Independent work

Negotiation

Communication

Presentation

Travel readiness

Relationship building

APAC market knowledge

Job description

SpaceXAI in Singapore seeks a senior agency development leader to drive the default agency recommendation for Global Brands across APAC. You will own the agency system, shape commercial architecture, and partner with the Global Brand sales team to win more spend.

This is a senior, independent role reporting to the Head of Global Brands, APAC, with travel across Southeast Asia and India as part of the responsibilities.