APAC AI Cloud Product Marketing Lead

Bzpp; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Coupang Intelligent Cloud (CIC) seeks a hands-on Product Marketing Manager to bring CIC products to market across APAC. You will own positioning, messaging, launches, and sales enablement, translating AI/cloud tech into clear customer value.

Collaborate with Product, Sales, Solutions Architecture, and Customer Experience to drive end-to-end execution. Ideal candidates have 7+ years in B2B product marketing for cloud/AI, with APAC exposure and strong English communication.

Qualifications

• 7+ years of experience in B2B product marketing, preferably in cloud, AI, infrastructure, SaaS, developer platforms, or enterprise technology.
• Demonstrated experience bringing technical products to market.
• Experience working across APAC markets, with the ability to adapt product positioning and GTM materials to different regional audiences.
• Strong written and verbal communication skills in English.

Responsibilities

• Develop clear positioning, messaging, and value propositions for CIC products and capabilities.
• Translate complex AI infrastructure and cloud technologies into compelling customer and business benefits.
• Develop differentiated messaging for technical users, enterprise buyers, and decision-makers.
• Own product marketing activities for new products and major product launches.
• Develop launch plans, messaging, product briefs, FAQs, and other materials needed to bring products to market.
• Partner with Product, Sales, and Solutions Architecture to ensure launches are aligned with customer needs and commercial priorities.
• Create pitch materials, sales playbooks, competitive battlecards, solution briefs, and other enablement assets.
• Partner with Sales and Solutions Architecture to understand customer objections and improve product messaging.
• Support strategic customer opportunities with relevant product positioning and materials.
• Track key competitors and market developments relevant to CIC.
• Gather feedback from customers and field teams and translate insights into recommendations for Product and Sales.
• Develop customer proof points and case studies where appropriate.
• Develop and maintain customer-facing product content across web, presentations, product briefs, and other channels.
• Ensure CIC's product story and messaging are consistent across product, sales, and marketing touchpoints.

Skills

B2B product marketing

APAC markets experience

Product positioning

Launch materials

Sales enablement

Cross-functional collaboration

English communication

Job description

Coupang Intelligent Cloud (CIC) seeks a hands-on Product Marketing Manager to bring CIC products to market across APAC. You will own positioning, messaging, launches, and sales enablement, translating AI/cloud tech into clear customer value.

Collaborate with Product, Sales, Solutions Architecture, and Customer Experience to drive end-to-end execution. Ideal candidates have 7+ years in B2B product marketing for cloud/AI, with APAC exposure and strong English communication.