Advertising Sales Planning Lead, APAC

BBC Studios; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

BBC Studios in Singapore seeks an Advertising Sales Planning Lead, APAC, to lead cross‑platform sales planning and execution across digital, audio and TV. You will mentor the regional planning team, drive AI‑enabled planning initiatives, analyse market trends, and partner with global teams to deliver campaigns that meet client objectives.

You will lead high‑value campaigns, collaborate with sales and marketing, and ensure alignment with BBC sales policy while driving growth across APAC.

Qualifications

• Extensive experience in digital and TV media planning and sales.
• Proven leadership across APAC with cross-functional collaboration.
• Strong data interpretation and actionable insights for campaigns.

Responsibilities

• Lead regional digital, audio and TV sales planning strategies in APAC.
• Collaborate with APAC sales teams to build media plans and proposals.
• Analyse market trends and campaign data to identify revenue opportunities.
• Lead AI enablement workstreams and advise on planning solutions.
• Deliver performance reviews with clients and internal teams.

Skills

Digital & TV media planning

Strategic planning

Analytics & insights

Stakeholder management

Leadership APAC

AI tools adoption

Education

Bachelor's degree in Marketing / Business / Digital Media

Professional certifications in digital marketing or analytics

Tools

CRM systems

Ad serving platforms

Programmatic platforms

Job description

Role: Advertising Sales Planning Lead, APAC
Contract Type: Permanent, Full-time
Location: Singapore

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

PURPOSE OF THE ROLE

TheAdvertising Sales Planning Lead, APACis responsible for leading the planning and execution of digital, audio and TV sales strategies within the regional APAC sales team. This role requires a deep understanding of multi-platform media planning, sales operations, and campaign management, alongside an ability to provide leadership to the sales planning team. The Advertising Sales Planning Lead, APAC ensures that all campaigns under the care of the planners in region are optimized for performance and aligned with broader BBC business goals.

YOUR KEY RESPONSIBILITIES AND IMPACT

Strategic Sales Planning

• Lead the development and implementation of digital, audio and TV sales planning strategies in region, ensuring alignment with regional and global objectives.
• Lead the planning function and collaborate with APAC sales teams to create comprehensive, actionable and effective sales media plans and proposals that leverage new and existing products & platforms.
• Analyse market trends and sales/inventory data in collusion with internal stakeholders to identify opportunities for revenue growth and provide actionable insights to sales teams and senior management.
• Be a regional lead for global Planning project in APAC including AI enablement workstreams.
• Be a trusted advisor to the wider APAC team by delivering expert advice on media planning solutions and sales strategies via liaising with global advertising teams.

Campaign Management and Optimization

• Implement best practice with regards to planning, setup, and execution of digital and TV campaigns, ensuring they meet client objectives and align to BBC Sales policy and compliance standards.
• When required, allocate, manage and support media planning tasks with regional Sales Planners, ensuring effective and efficient load balancing for the regional sales team in times of high demand
• Lead and manage high-value and complex media plans and campaigns, providing strategic oversight to ensure optimal delivery commercial performance.
• Work with sales and integrated marketing to lead regular performance reviews with customers and internal teams to assess campaign effectiveness, address issues, and implement optimization strategies.
• Collaborate with Ad Operations to troubleshoot technical issues and optimize campaigns for increased engagement and ROI.

Client and Stakeholder Engagement

• Build and maintain strong relationships with key clients and agency contacts across the region in collusion with the sales leads, acting as the primary point of contact for strategic campaign planning and execution when needed
• Work with internal stakeholders to facilitate quarterly workshops and training sessions for regional sales planners on digital products, market trends, and new opportunities as well as best practice, updates on sales policy and BBC advertising compliance developments
  

Leadership and Development

• Line Management, mentoring and coaching of Sales Planners thus fostering a collaborative environment that encourages knowledge sharing and professional growth.
• Own, develop and deliver BBC aligned sales training programs to new and junior sales planners to enhance understanding of digital and TV sales strategies and technical capabilities and thus ensure best in class sales planning teams across the region
• Work with sales senior management to identify performance targets for Sales Planners and conduct regular reviews to ensure the regional Sales Planning team meets its objectives and contributes to the overall success of the organization.

Campaign Reporting

• Work with Integrated Marketing to help prepare detailed reports and presentations for campaign reviews when required and support senior management, outlining sales performance, market opportunities, and strategic recommendations.

YOUR SKILLS AND EXPERIENCE

• Extensive experience in digital and TV media planning and sales, with a strong focus on strategic planning and execution.
• Proven track record in managing and optimizing ad campaigns across multiple platforms, with deep knowledge and expertise of media planning, ad-serving and data systems.
• Strong analytical skills with the ability to interpret complex data and provide actionable insights.
• Excellent communication and presentation skills, with the ability to influence senior stakeholders and customers, delivering exceptional customer service experience.
• Previous experience in leading teams across APAC geographic markets and managing cross-functional projects within a complex organisation.
• Prior role within a sizable media agency or publisher/sales environment with demonstrable experience in delivering impact including adoption of AI tools.
• Advanced knowledge of digital and video advertising tools and platforms, including programmatic advertising, data management platforms, and CRM systems.

Education

• Educated to degree level or equivalent in a relevant field (e.g., Marketing, Business, Digital Media).
• Professional certifications in digital marketing, data analytics, or related fields are advantageous.

JOB IMPACT

• Plays a crucial role in achieving regional and global sales revenue and contribution targets.
• Influences the development and implementation of sales outcomes across the APAC region, driving the team’s growth and market presence.
• Enhances the commercial reputation of the regional BBC Studios Ad Sales team through outstanding service, capability and results.