Analytics Lead, Planning & Measurement — Customer Sales

Google LLC

Singapore

In loco

SGD 120.000 - 180.000

Tempo pieno

3 giorni fa

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Descrizione del lavoro

Google LLC’s Large Customer Sales is seeking an Analytical Lead to drive planning and measurement for a portfolio of ecommerce, gaming and travel clients. You will develop robust measurement strategies, partner with Sales, Product and Engineering teams, and translate data into actionable insights that improve advertising effectiveness and business results.

As part of Google’s LCS team, you’ll influence senior stakeholders, design measurement roadmaps, and help clients navigate the evolving

Competenze

Bachelor's degree or equivalent practical experience.
2 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis in a customer-facing role.

Mansioni

Build strong relationships with key client stakeholders, understanding their business objectives and measurement needs. Partner closely with Google Sales teams, Product teams, and Engineering teams to ensure alignment and drive product innovation.
Craft media plan guidance (across performance and brand) in accordance with customer business objectives. Stay aware of industry trends and best practices in measurement, sharing knowledge and insights with clients and internal stakeholders through presentations, workshops, and thought leadership content.
Develop customized measurement frameworks and roadmaps for clients, encompassing a range of methodologies and Google's measurement solutions
Conduct in-depth analysis of campaign performance data, leveraging statistical techniques and causal inference to uncover meaningful insights and recommendations.
Design and execute A/B and multivariate tests to optimize campaign performance and demonstrate the value of different media channels and strategies.