AI-Driven Marketing Architect for Multi-Brand Growth

Y Ventures Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Y Ventures Group is seeking a highly strategic, systems-oriented marketing leader to build and operate AI-assisted marketing across multiple brands. This role goes beyond traditional marketing management, designing repeatable go-to-market playbooks and driving performance through experimentation.

You will work directly with the CEO & Chairman to scale marketing systems, improve CAC and automation, and ensure quality execution across brands while maintaining brand voice.

Qualifications

• Minimum 6 years of experience in digital marketing, growth marketing, marketing strategy, or marketing operations.
• Proven experience taking a product from little or no traction to a repeatable, scalable growth model.
• Demonstrated ability to research unfamiliar markets, validate marketing assumptions, and make data-driven strategic decisions.
• Hands-on experience managing paid marketing campaigns with accountability for budget performance and business outcomes.
• Working knowledge of SEO, email marketing, and social media marketing.
• Experience using AI tools as part of day-to-day marketing operations, with strong judgement over AI-generated outputs.
• Experience working across multiple brands or business units is an advantage.

Responsibilities

• Develop repeatable go-to-market playbooks for each brand by defining target buyers, value propositions, messaging, acquisition channels, customer journeys, and success metrics.
• Conduct market research and validate marketing assumptions through structured testing and experimentation.
• Document scalable marketing playbooks that can be consistently executed across multiple brands.
• Lead AI-assisted marketing operations across multiple brands simultaneously.
• Ensure all marketing activities are executed consistently according to established playbooks.
• Maintain each brand's positioning, messaging, tone of voice, and quality standards across all marketing channels.
• Operate and continuously optimize the company's internal AI-assisted marketing system.
• Review, approve, and quality-check AI-generated marketing assets before publication.
• Escalate strategic decisions requiring CEO input while maintaining execution quality across all brands.
• Monitor daily marketing performance across traffic, lead generation, engagement, and campaign effectiveness.
• Optimize paid marketing performance across Meta, Google, and TikTok within approved budget parameters.
• Reallocate marketing investments based on performance and discontinue underperforming initiatives.
• Establish scalable marketing operating procedures, documentation standards, and governance processes.
• Convert recurring manual work into standardized workflows and automated processes.
• Continuously improve the effectiveness and maturity of the AI-assisted marketing system.
• Prepare concise monthly performance reports summarizing results, marketing spend, key learnings, and recommended improvements for each brand.
• Provide strategic recommendations to leadership on future marketing priorities, optimization opportunities, and brand expansion.

Skills

Strategic thinking

Go-to-market planning

Digital marketing

Growth marketing

Marketing operations

AI in marketing

Data-driven decisions

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Master's degree or MBA (strong advantage)

Tools

AI marketing platforms

Marketing automation platforms

Job description

Y Ventures Group is seeking a highly strategic, systems-oriented marketing leader to build and operate AI-assisted marketing across multiple brands. This role goes beyond traditional marketing management, designing repeatable go-to-market playbooks and driving performance through experimentation.

You will work directly with the CEO & Chairman to scale marketing systems, improve CAC and automation, and ensure quality execution across brands while maintaining brand voice.