AI-Driven Digital Art Director | Creative Campaign Mastery

McCANN Singapore; Singapore; On-site; SGD 65,000 - 95,000; Full time

Job summary

McCANN Singapore seeks an Art Director to lead the creative output and elevate brand storytelling across campaigns. You will shape high-level concepts, collaborate with writers and producers, and present ideas to clients to ensure alignment with briefs.

You will guide the team in creative execution, balancing vision with timelines while exploring AI-assisted ideation and multi-channel formats to deliver award-worthy work.

Qualifications

• 3+ years experience in art direction or senior design role, preferably within a creative agency.
• Strong portfolio showcasing campaign ideation, layout design, typography, and cross-platform thinking.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
• Experience working on social, digital, film, and print campaigns.
• Ability to balance creative vision with practical execution and timelines.

Responsibilities

• Responsible for the overall look and feel of the creative work.
• Gains an understanding of the target audience and brand that the advert is targeted at.
• Develops and builds the concept of the work with the creative team.
• Works closely with the Copywriter to generate creative ideas and concepts to fulfil the client's brief.
• Pitches and presents ideas to colleagues and clients.
• Liaises with clients and interprets their briefs.
• Produces sketches or TV storyboards or 'roughs' or 'scamps' (print) to communicate ideas to the client.
• Monitors the effectiveness of advertising campaigns.
• Liaises with production companies, photographers, typographers, designers and printers.

Skills

Art direction

Brand concepts

Creative thinking

Presentation skills

Gen AI familiarity

Tools

Photoshop

Illustrator

InDesign

After Effects

Job description

McCANN Singapore seeks an Art Director to lead the creative output and elevate brand storytelling across campaigns. You will shape high-level concepts, collaborate with writers and producers, and present ideas to clients to ensure alignment with briefs.

You will guide the team in creative execution, balancing vision with timelines while exploring AI-assisted ideation and multi-channel formats to deliver award-worthy work.