Ads Strategy & Operations Lead – Lead-Gen & GTM

TikTok; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

TikTok's Product Solutions & Operations (PSO) team drives ad product growth by leading strategy and go-to-market plans, reflecting market insights to global product teams. This role covers SEA Apps, Gaming and regional Pangle, and collaborates across Marketing Science, Solutions Engineering and Global Business Marketing.

PSO is agile and curious—ideal for problem-solvers and strategic thinkers who aren’t afraid to roll up their sleeves. Join us to shape ad products and market strategies at scale.

Qualifications

• 5+ years of experience in lead-generation performance advertising.
• Experience with overseas CRM, measurement, and attribution platforms.
• Strong data sensitivity and ability to analyze business opportunities.
• Proven cross-functional collaboration and project-management skills.

Responsibilities

• Develop strategies for TikTok lead-generation advertising products and define business priorities.
• Collaborate with key vertical clients to understand models, objectives, and pain points.
• Conduct market research, feedback analysis, and competitive media research.
• Partner with sales, product, and client ops to advance GTM and market education.
• Build scalable mechanisms for advertising, metrics, and business analysis.

Skills

Lead-gen advertising

Cross-functional collaboration

Leadership

Data sensitivity

Analytical thinking

Job description

TikTok's Product Solutions & Operations (PSO) team drives ad product growth by leading strategy and go-to-market plans, reflecting market insights to global product teams. This role covers SEA Apps, Gaming and regional Pangle, and collaborates across Marketing Science, Solutions Engineering and Global Business Marketing.

PSO is agile and curious—ideal for problem-solvers and strategic thinkers who aren’t afraid to roll up their sleeves. Join us to shape ad products and market strategies at scale.