ADOBE CAMPAIGN SOLUTION ARCHITECT
Campaign Platform Modernization Program
ROLE SUMMARY
The Adobe Campaign Solution Architect leads the end-to-end architecture, design, and migration of the Existing Campaign System to Adobe Campaign Classic. The role defines the target-state architecture, migration strategy, integration framework, data transformation approach, and technical governance while supporting controlled coexistence during transition.
KEY RESPONSIBILITIES
- Own the overall Adobe Campaign solution architecture and Functional Specification Documents (FSDs).
- Define migration, coexistence, and cutover strategy for campaigns, data, workflows, interfaces, and business processes.
- Design customer data, campaign data, data transformation, and analytics integration architecture.
- Define campaign capabilities including segmentation, control groups, contact policies, governance, reporting, and response tracking.
- Architect integrations with Email, SMS, Push Notifications, Mobile and Web Channels, Contact Center platforms, Direct Mail, analytics, and fulfilment systems.
- Ensure alignment with security, privacy, consent management, regulatory, performance, and operational requirements.
- Provide architecture leadership across analysis, design, build, testing, deployment, production readiness, and hypercare.
- Conduct design workshops, architecture reviews, technical governance, and stakeholder engagements.
KEY DELIVERABLES
- Solution Architecture and Design Documents
- Functional Specification Documents (FSDs)
- Migration, Coexistence, and Cutover Strategy
- Data Migration and Integration Architecture
- Security and Compliance architecture
- Production Readiness and Go-Live Support
REQUIRED EXPERIENCE
- 12+ years of overall IT experience
- 8+ years of Adobe Campaign architecture and implementation experience
- Proven campaign platform modernization and migration experience
- Strong expertise in campaign orchestration, audience management, response tracking, data migration, enterprise integrations, SQL, databases, APIs, and file-based interfaces
- Experience in banking, financial services, or another regulated industry preferred
PREFERRED CERTIFICATIONS
- Adobe Campaign Classic Developer or Architect Certification
- Adobe Experience Cloud certification
- TOGAF or equivalent architecture certification
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