Account Manager, Coach International - SEA

coach operations singapore pte. ltd.; Singapore; Sur place; SGD 120 000 - 180 000; Plein temps

Résumé du poste

Coach in Singapore seeks an Account Manager for Southeast Asia to drive sales, support business development, and shape product strategy. You will build retailer partnerships, lead brand-building activities, and present plans to distributors with confidence.

You will analyze regional trends and consumer insights, coordinate with merchandising and operations, and manage forecasts, OTB planning, and performance recaps to ensure growth across SEA.

Qualifications

• 7+ years of experience in international wholesale and/or retail.
• Willingness to travel up to 50% across SEA markets.
• Strong retail math and advanced Excel; BI tools preferred.
• Excellent communication and presentation skills.

Responsabilités

• Drive and own overall business performance across SEA markets.
• Achieve retail sales (comps and total), wholesale shipments, and business development targets.
• Build and nurture strong relationships with distributors and internal stakeholders.
• Serve as the day-to-day liaison between Coach and distributors on brand and objectives.
• Act as market expert with insights on consumer behavior, regional trends, and competition.
• Execute strategies and product initiatives and share knowledge of Coach products.
• Identify sales initiatives and assess results and effectiveness.
• Coordinate cross-functional teams to ensure best-in-class retail execution.

Connaissances

Wholesale

Retail

Sales strategy

BI tools

Travel readiness

Outils

Excel

POS systems

Description du poste

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio - a global house of brands powered by optimism, innovation, and inclusivity.

Primary Purpose: Based in Singapore, the Account Manager for Southeast Asia (SEA) will be responsible for driving sales, supporting business development, product strategy, retail presentations, and brand building activities. The ideal candidate will be a strategic thinker who is able to solve problems with an analytical approach, provide insightful recommendations and make business driving decisions. They should be able to quickly gain a strong foundational understanding of the business and be able to challenge assumptions, identify issues, and recommend action plans. This role requires a hands-on individual, with strong initiative and follow-through, who will develop strong business relationships externally and internally to gain support and cooperation to drive the business forward.

The successful individual will leverage their proficiency to...

Business Ownership & Relationship Management

• Drive and own overall business performance across SEA markets
• Achieve retail sales (comp and total), wholesale shipments, and business development targets
• Build and nurture strong relationships with distributors and internal stakeholders to gain influence and cooperation to drive business
• Serve as the day-to-day liaison between Coach and distributors to ensure alignment on brand and business objectives
• Act as the market expert, providing insights on consumer behavior, regional trends, and competitive dynamics. Partner with Consumer Research and distributors on relevant studies and insights
• Execute key strategies and product initiatives and convey knowledge ofall Coach products and standards to accounts and teams
• Identify sales initiatives to drive business and assess their results and effectiveness

Business Development

• Propose business development opportunities across existing and new markets
• Develop multi-year business strategies for assigned markets
• Identify and execute strategic initiatives and product programs to drive business performance
• Support new store openings, including account setup, execution tracking, and adherence to Coach standards
• Coordinate with cross-functional teams(Merchandising, VM, Operations, Training) to ensure best-in-class retail execution

Planning and Analysis

• Manage monthly sales and shipment forecasts and track actual performance
• Own annual sales planning by account in partnership with Finance
• Ensure timely and accurate receipt of weekly POS and operational data
• Analyze POS trends to identify risks and opportunities
• Maintain and update the CI price premium grid in collaboration with Finance and Global Pricing
• Partner with Inventory Management and distributors on Open-to-Buy (OTB) planning
• Prepare monthly performance recapsand internal reporting

Sales & Marketing

• Support business reviews and strategic presentations
• Conduct competitive landscape analysis and gather market intelligence
• Partner with Accounts, Visual Merchandising and Buying team to review door profile, productivity, and provide actionable recommendations
• Own the ordering process through selling tools, coordinating closely with Customer Service and Operations
• Coordinate market week logistics and stakeholder meetings

Customer Service/Operations

• Partner with Buying and Operations teams on order execution and logistics
• Coordinate with Customer Service on order management and fill rate analysis
• Ensure timely product delivery in collaboration with distributors
• Partner with Finance on payment tracking and reconciliation
• Support ordering of non-sale items, including new store opening materials

The accomplished individual will possess...

• 7+ years of experience in international wholesale and/or retail
• Ability to travel up to 50% of the time across SEA markets
• Strong retail math and advancedExcel skills; familiarity with BI tools preferred
• Experience in international sales, consulting, or finance is advantageous
• Highly analytical, detail-oriented, and strategically minded
• Strong organizational and multitasking capabilities
• High energy and passion for retail and brand management
• Excellent communication and presentation skills