Account Manager, Coach International - SEA

Tapestry South East Asia; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

Coach in Singapore seeks an Account Manager for Southeast Asia to drive sales, support business development, product strategy, and brand-building activities. The role requires strategic thinking, hands-on initiative, and the ability to cultivate strong relationships with distributors and internal teams.

The successful candidate will own regional performance, manage forecasts, and support store openings while leveraging data analysis to inform action plans across SEA markets.

Qualifications

• 7+ years of experience in international wholesale and/or retail.
• Strong retail math and advanced Excel skills.
• Experience in international sales, consulting, or finance is advantageous.
• Highly analytical, detail-oriented, and strategically minded.

Responsibilities

• Drive and own overall business performance across SEA markets.
• Achieve retail sales, wholesale shipments, and business development targets.
• Build relationships with distributors and internal stakeholders to drive business.
• Serve as liaison between Coach and distributors to align on brand and objectives.
• Analyze POS trends to identify risks and opportunities.
• Coordinate with cross-functional teams to ensure retail execution.

Skills

Wholesale & retail

Analytical thinking

Excel skills

Communication skills

Travel readiness

Strategic mindset

Market insights

Tools

BI tools

Job description

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio - a global house of brands powered by optimism, innovation, and inclusivity.

Primary Purpose: Based in Singapore, the Account Manager for Southeast Asia (SEA) will be responsible for driving sales, supporting business development, product strategy, retail presentations, and brand building activities. The ideal candidate will be a strategic thinker who is able to solve problems with an analytical approach, provide insightful recommendations and make business driving decisions. They should be able to quickly gain a strong foundational understanding of the business and be able to challenge assumptions, identify issues, and recommend action plans. This role requires a hands-on individual, with strong initiative and follow-through, who will develop strong business relationships externally and internally to gain support and cooperation to drive the business forward.

The successful individual will leverage their proficiency to...

Business Ownership & Relationship Management

• Drive and own overall business performance across SEA markets
• Achieve retail sales (comp and total), wholesale shipments, and business development targets
• Build and nurture strong relationships with distributors and internal stakeholders to gain influence and cooperation to drive business
• Serve as the day-to-day liaison between Coach and distributors to ensure alignment on brand and business objectives
• Act as the market expert, providing insights on consumer behavior, regional trends, and competitive dynamics. Partner with Consumer Research and distributors on relevant studies and insights
• Execute key strategies and product initiatives and convey knowledge ofall Coach products and standards to accounts and teams
• Identify sales initiatives to drive business and assess their results and effectiveness

Business Development

• Propose business development opportunities across existing and new markets
• Develop multi-year business strategies for assigned markets
• Identify and execute strategic initiatives and product programs to drive business performance
• Support new store openings, including account setup, execution tracking, and adherence to Coach standards
• Coordinate with cross-functional teams(Merchandising, VM, Operations, Training) to ensure best-in-class retail execution

Planning and Analysis

• Manage monthly sales and shipment forecasts and track actual performance
• Own annual sales planning by account in partnership with Finance
• Ensure timely and accurate receipt of weekly POS and operational data
• Analyze POS trends to identify risks and opportunities
• Maintain and update the CI price premium grid in collaboration with Finance and Global Pricing
• Partner with Inventory Management and distributors on Open-to-Buy (OTB) planning
• Prepare monthly performance recapsand internal reporting

Sales & Marketing

• Support business reviews and strategic presentations
• Conduct competitive landscape analysis and gather market intelligence
• Partner with Accounts, Visual Merchandising and Buying team to review door profile, productivity, and provide actionable recommendations
• Own the ordering process through selling tools, coordinating closely with Customer Service and Operations
• Coordinate market week logistics and stakeholder meetings

Customer Service/Operations

• Partner with Buying and Operations teams on order execution and logistics
• Coordinate with Customer Service on order management and fill rate analysis
• Ensure timely product delivery in collaboration with distributors
• Partner with Finance on payment tracking and reconciliation
• Support ordering of non-sale items, including new store opening materials

The accomplished individual will possess...

• 7+ years of experience in international wholesale and/or retail
• Ability to travel up to 50% of the time across SEA markets
• Strong retail math and advancedExcel skills; familiarity with BI tools preferred
• Experience in international sales, consulting, or finance is advantageous
• Highly analytical, detail-oriented, and strategically minded
• Strong organizational and multitasking capabilities
• High energy and passion for retail and brand management
• Excellent communication and presentation skills