Account Manager

BlueFocus; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

BlueFocus is seeking an Account Manager to lead key client relationships and drive integrated marketing across multiple channels, with a focus on bridging China market insights and regional execution. The role requires strong communication, cultural fluency, and agility in a fast-changing environment.

You will translate client business objectives into actionable solutions, coordinating internal teams and external partners to deliver high-quality outcomes.

Qualifications

• Experience translating client objectives into integrated marketing solutions.
• Proven ability to manage multi-channel campaigns across diverse platforms.
• Strong communication and cultural fluency with multiple stakeholders.

Responsibilities

• Serve as the primary point of contact for assigned clients and build long-term relationships.
• Translate client goals into actionable marketing strategies across channels.
• Coordinate across strategy, creative, media and operations teams for smooth execution.
• Monitor campaign performance and provide optimization recommendations.
• Maintain clear reporting and post-campaign reviews.
• Adapt quickly to changing client needs and market conditions.

Skills

Client relationship management

Multi-channel marketing

China market experience

Interpersonal communication

Tools

CRM software

Marketing automation

Job description

BlueFocus is looking for a high-performing Account Manager to manage and grow key client accounts across integrated marketing channels. This role sits at the intersection of client leadership, China market understanding, and multi-channel campaign execution, requiring strong communication skills, cultural fluency, and agility in a fast-changing environment.

You will be responsible for translating client business objectives into actionable, integrated marketing solutions, while coordinating internal teams and external partners to deliver high-quality outcomes.

Key Responsibilities

Client & Account Management

• Serve as the primary point of contact for assigned clients, building trusted, long-term relationships
• Understand client business goals and proactively propose integrated marketing solutions
• Manage expectations, timelines, budgets, and deliverables across multiple stakeholders

Integrated Marketing & Channel Management

• Manage campaigns across multiple channels, including but not limited to:
• Ensure channel strategies are aligned and integrated to deliver cohesive campaign outcomes

China Market & Cross-Border Expertise

• Apply strong understanding of the China digital and marketing landscape, including:
  • Chinese platforms, consumer behavior, and content trends
  • China brands going overseas and international brands entering China
• Act as a bridge between China and regional teams, ensuring cultural and strategic alignment

Project & Internal Coordination

• Work closely with strategy, creative, media, and operations teams to ensure smooth execution
• Monitor campaign performance and support optimization recommendations
• Maintain clear documentation, reporting, and post-campaign reviews

Agility & Adaptability

• Stay agile and adaptable in a fast-changing media, platform, and client environment
• Respond quickly to shifting priorities, market changes, and client needs
• Demonstrate problem-solving mindset under pressure