Account Director

Demand AI; Singapore; Hybrid; SGD 120.000 - 180.000; Vollzeit

Zusammenfassung

Demand AI is seeking an Account Director to lead strategic client relationships across Singapore and SEA, driving revenue growth and campaign success in B2B lead generation and demand generation markets.

You will advise clients on content syndication, ABM, intent data, and event leads while collaborating with cross-functional teams to deliver measurable results. A strong track record in enterprise account management and negotiations is essential.

Qualifikationen

• 8+ years of work experience in sales and advertising services.
• Demonstrated success managing and growing enterprise client accounts.
• Strong understanding of SEA market dynamics and B2B technology landscape.
• Experience with content syndication, cost-per-lead programs, MQLs/SQLs, ABM, and intent data.
• Proven ability to meet revenue targets and manage complex commercial negotiations.

Aufgaben

• Own a portfolio of strategic enterprise and mid-market clients across SEA.
• Build relationships with marketing leaders, demand-generation teams, sales leaders and agency partners.
• Understand client objectives, target markets, pipeline goals and campaign requirements.
• Lead regular business reviews and provide recommendations based on campaign performance.
• Maintain high client satisfaction, retention and renewal rates.
• Manage proposals, pricing, negotiations and contracts with clients.

Kenntnisse

Sales experience

Advertising services

B2B media

Lead generation

Demand generation

ABM

CRM familiarity

Campaign reporting

Negotiation

Global delivery

Tools

CRM platforms

Campaign analytics tools

Jobbeschreibung

Lead and grow strategic client relationshipsacross Singapore and SEA, delivering measurable revenue growth, clientretention and campaign success within the B2B lead generation and demandgeneration market.

Role Overview

We are seeking an experienced Account Director to lead and growstrategic client relationships across Singapore and SEA. This role isresponsible for delivering measurable revenue growth, client retentionand campaign success within the B2B lead generation and demandgeneration market.

The Account Director will act as a trusted commercial adviser toclients, helping them achieve their pipeline goals through solutionssuch as content syndication, account-based marketing, intent data,event leads and targeted demand generation programs.

Key Responsibilities

• Own a portfolio of strategic enterprise and mid-market clientsacross SEA.
• Build strong relationships with marketing leaders, demandgeneration teams, sales leaders and agency partners.
• Understand each client’s business objectives, target markets,pipeline goals and campaign requirements.
• Lead regular business reviews and provide clear recommendationsbased on campaign performance.
• Maintain high client satisfaction, retention and renewalrates.

Revenue Growth

• Achieve quarterly and annual revenue targets across new andexisting accounts.
• Identify opportunities to expand relationships throughcross-selling and upselling.
• Develop account plans for high-value clients and prospects.
• Manage the full commercial process, including proposals,pricing, negotiations and contracts.
• Maintain accurate revenue forecasts and opportunity informationin the CRM.

Campaign Strategy and Delivery

• Translate client objectives into effective lead generation anddemand generation programs.
• Recommend the appropriate mix of content syndication, ABM,intent data, webinar or event leads and custom audiencesolutions.
• Work closely with campaign operations, customer success and datateams to ensure successful delivery.
• Monitor lead quality, pacing, volume and performance againstagreed KPIs.
• Resolve delivery or quality issues quickly and communicateproactively with clients.

Market Development

• Develop a strong understanding of the SEA B2B technology andmedia landscape.
• Monitor competitor activity, client priorities and emergingdemand generation trends.
• Represent the company at industry events, client meetings andnetworking opportunities.
• Build relationships with media agencies, technology vendors andchannel partners.
• Share market insights that inform product development andcommercial strategy.

Experience and Qualifications

• Five or more years of experience in B2B media, lead generation,demand generation, advertising technology or marketingservices.
• Demonstrated success managing and growing enterprise clientaccounts.
• Strong understanding of content syndication, cost-per-leadprograms, MQLs, SQLs, ABM, intent data and marketing pipelinemeasurement.
• Established relationships within the SEA technology, media oragency ecosystem are highly desirable.
• Proven ability to meet revenue targets and manage complexcommercial negotiations.
• Experience working with global delivery teams andcross-functional stakeholders.
• Familiarity with CRM and campaign reporting platforms.

Skills and Attributes

• Commercially focused, consultative and comfortable discussingpipeline and return on investment.
• Excellent relationship management, presentation and negotiationskills.
• Strong analytical ability and confidence interpreting campaignperformance data.
• Proactive, accountable and capable of managing multiplepriorities.
• Able to balance client advocacy with commercial and operationalrequirements.
• Collaborative and effective in a fast-paced, geographicallydistributed business.
• Excellent written and verbal communication skills.

Requirements

• 8+ years of work experience with Sales.
• 8+ years of Advertising Services experience.