Trade Activation Manager – Shopper Marketing

Luigi Lavazza SPA; Stockholms kommun; On-site; SEK 700,000 - 900,000; Full time

Job summary

Lavazza Sweden seeks a Trade Activation Manager to elevate the Lavazza brand across Sweden through shopper and trade activation, in-store experiences, and integrated marketing campaigns.

You will report to the Marketing Manager, collaborate with the Brand Activation Manager, and drive visibility across Retail, HORECA, and e-commerce while managing budgets and leveraging Nielsen data for insights.

Qualifications

• University degree or equivalent in Marketing, Business Administration, or a relevant field.
• Minimum 3 years of experience in Trade Marketing, Shopper Marketing, or Sales.
• Solid understanding of local market dynamics, channels, customer structures, especially within Retail.
• Effective analytical skills with the ability to interpret data and turn insights into business decisions.
• Solid financial understanding, including experience working with P&L statements.
• High proficiency in PowerPoint, Excel, Power BI, and Nielsen Discovery.
• Fluency in Swedish and English.
• Well-developed networking and stakeholder management skills, with cross-functional teamwork experience.
• Willingness to travel occasionally to Italy or other cluster countries.

Responsibilities

• Develop and execute shopper and trade activation plans tailored to local market preferences and aligned with objectives across Retail, away-from-home, and e-commerce.
• Manage assortment strategy by defining optimal assortment by channel and key customer, supporting distribution plans.
• Create engaging shopper experiences including in-store activations, product demos, sampling, contests, events, displays, and POS materials.
• Grow customer and distributor partnerships with Sales to improve brand visibility and store placement.
• Monitor market and category performance with Nielsen data and ad hoc analyses.
• Manage the local BTL budget for shopper and trade marketing initiatives.
• Collaborate cross-functionally with local Sales, Finance, cluster functions, and HQ teams.
• Manage or support cluster-level projects across Sweden, Finland, and the Baltics to identify synergies.

Skills

Trade Marketing

Shopper Marketing

Sales

Analytical skills

P&L understanding

PowerPoint

Excel

Power BI

Nielsen Discovery

Swedish language

English language

Networking

Travel flexibility

Education

University degree or equivalent in Marketing, Business Administration, or a relevant field

Tools

Power BI

Nielsen Discovery

Job description

Lavazza Sweden seeks a Trade Activation Manager to elevate the Lavazza brand across Sweden through shopper and trade activation, in-store experiences, and integrated marketing campaigns.

You will report to the Marketing Manager, collaborate with the Brand Activation Manager, and drive visibility across Retail, HORECA, and e-commerce while managing budgets and leveraging Nielsen data for insights.