Luxury Brand Activation Manager - Sweden

L'Oréal; Stockholms kommun; Hybrid; SEK 650,000 - 900,000; Full time

Benefits offered by this job

Career plan

Leadership coaching

Training catalogue

Modern offices

International work environment

Job summary

L’Oréal Sweden seeks a Retail Brand Manager to drive local activation for luxury brands within Sweden. You will translate global visions into country-specific plans, execute retail strategies, and ensure omni-channel consistency from planning to presentation.

You will lead merchandising guidelines, provide data-driven insights, and collaborate with the Nordic Brand team to maximize sales. Fluency in Swedish and English is required.

Qualifications

• Master's degree and 2+ years in a comparable role.
• Excellent communication and stakeholder management.
• Strong retail and digital (O+O) marketing skills.
• Consumer-behavior focus with data-driven mindset.

Responsibilities

• Translate brand strategy into country-specific activation plans.
• Execute Nordic retail brand strategy to drive sales growth.
• Provide data-driven insights to identify growth opportunities.
• Design trade activations and merchandising guidelines.
• Ensure omni-channel consistency across touchpoints.
• Collaborate with commercial and field teams for alignment.

Skills

Master level

2+ years exp

Swedish fluent

English fluent

Retail marketing

Digital marketing

Consumer behavior

Stakeholder management

Education

Master's degree

Job description

L’Oréal Sweden seeks a Retail Brand Manager to drive local activation for luxury brands within Sweden. You will translate global visions into country-specific plans, execute retail strategies, and ensure omni-channel consistency from planning to presentation.

You will lead merchandising guidelines, provide data-driven insights, and collaborate with the Nordic Brand team to maximize sales. Fluency in Swedish and English is required.