Social-First Creative Leader for Creator Content

H&M; Stockholms kommun; On-site; SEK 600,000 - 900,000; Full time

Benefits offered by this job

Employee discount across eligible H&M/

Job summary

H&M is seeking a Creative, Social to shape social-first content across platforms, creators and campaigns. You will blend creative thinking with audience behavior and platform dynamics to strengthen the H&M brand and drive culturally relevant work.

The role emphasizes creator-led ideas, cross-functional collaboration and an ongoing curiosity about how social platforms evolve, with opportunities to influence campaigns and contribute to a fast-moving, culture-driven environment.

Qualifications

• Develop social-first concepts across platforms.
• Strong portfolio on TikTok/Instagram.
• Deep understanding of social culture and audience behavior.

Responsibilities

• Develop social-first concepts across multiple channels.
• Translate insights into platform-native ideas.
• Collaborate across social, creator marketing and production.
• Adapt ideas to channel needs and performance learnings.

Skills

Social-first thinking

Creative storytelling

Culture awareness

Audience insight

Tools

TikTok

Instagram

Creator platforms

Job description

H&M is seeking a Creative, Social to shape social-first content across platforms, creators and campaigns. You will blend creative thinking with audience behavior and platform dynamics to strengthen the H&M brand and drive culturally relevant work.

The role emphasizes creator-led ideas, cross-functional collaboration and an ongoing curiosity about how social platforms evolve, with opportunities to influence campaigns and contribute to a fast-moving, culture-driven environment.