Senior Retail Concept & Execution Lead

Swedish Match; Stockholms kommun; On-site; SEK 600,000 - 900,000; Full time

Benefits offered by this job

Pension & Flex Pension

Private healthcare

30 days vacation

Wellness allowance SEK 5000 yearly

EAP

Parental benefits

Employee events

Job summary

Swedish Match is transforming its business to deliver a smoke-free future. We’re seeking a skilled retail marketing professional to translate shopper insights into engaging in-store experiences across multiple categories.

You will collaborate with Sales, customers and cross-functional partners to drive commercial growth and scale innovative concepts. Fluency in Swedish and English will help you lead retailer communications, execute store concepts and manage budgets.

Qualifications

• Around 5 years of experience in retail marketing, shopper marketing, category management, or similar commercial role.
• Experience with retail messaging, electronic signage, product showcases, fixtures, and store environments from concept to scale-up.
• Proficiency in SketchUp Pro or equivalent for build sketches and vendor briefs.
• Proficiency in Adobe InDesign to build and adapt guidelines and sell-in materials.
• Strong understanding of shopper behaviour and retail environments; translating data into action.
• Experience developing retail metrics and measurement frameworks.

Responsibilities

• Own the Perfect Store framework and transparency strategy across five categories and indirect retail channels.
• Develop and optimize scalable concepts across retail communication, digital screens, displays, and store build-outs.
• Improve guidelines, sell-in materials, and execution tools with clear build sketches and vendor briefs.
• Lead store-opening and deployment models and pilots through implementation, validation and scale-up.
• Define transparency standards and measurement using OPEN and REEV for training, activation and follow-up.
• Partner with customers and Sales to translate commercial priorities into strong in-store experiences.
• Manage project budgets and coordinate with cross-functional teams, vendors and build partners.

Skills

Retail marketing

shopper insights

data-driven decisions

Stakeholder collaboration

Fluency in Swedish and English

Tools

SketchUp Pro

Adobe InDesign

Job description

Swedish Match is transforming its business to deliver a smoke-free future. We’re seeking a skilled retail marketing professional to translate shopper insights into engaging in-store experiences across multiple categories.

You will collaborate with Sales, customers and cross-functional partners to drive commercial growth and scale innovative concepts. Fluency in Swedish and English will help you lead retailer communications, execute store concepts and manage budgets.