Retail Concept & Execution Manager

Swedish Match; Stockholms kommun; On-site; SEK 600,000 - 900,000; Full time

Benefits offered by this job

Pension & Flex Pension

Private healthcare

30 days vacation

Wellness allowance SEK 5000 yearly

EAP

Parental benefits

Employee events

Job summary

Swedish Match is transforming its business to deliver a smoke-free future. We’re seeking a skilled retail marketing professional to translate shopper insights into engaging in-store experiences across multiple categories.

You will collaborate with Sales, customers and cross-functional partners to drive commercial growth and scale innovative concepts. Fluency in Swedish and English will help you lead retailer communications, execute store concepts and manage budgets.

Qualifications

• Around 5 years of experience in retail marketing, shopper marketing, category management, or similar commercial role.
• Experience with retail messaging, electronic signage, product showcases, fixtures, and store environments from concept to scale-up.
• Proficiency in SketchUp Pro or equivalent for build sketches and vendor briefs.
• Proficiency in Adobe InDesign to build and adapt guidelines and sell-in materials.
• Strong understanding of shopper behaviour and retail environments; translating data into action.
• Experience developing retail metrics and measurement frameworks.

Responsibilities

• Own the Perfect Store framework and transparency strategy across five categories and indirect retail channels.
• Develop and optimize scalable concepts across retail communication, digital screens, displays, and store build-outs.
• Improve guidelines, sell-in materials, and execution tools with clear build sketches and vendor briefs.
• Lead store-opening and deployment models and pilots through implementation, validation and scale-up.
• Define transparency standards and measurement using OPEN and REEV for training, activation and follow-up.
• Partner with customers and Sales to translate commercial priorities into strong in-store experiences.
• Manage project budgets and coordinate with cross-functional teams, vendors and build partners.

Skills

Retail marketing

shopper insights

data-driven decisions

Stakeholder collaboration

Fluency in Swedish and English

Tools

SketchUp Pro

Adobe InDesign

Job description

We've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future. Swedish Match is an affiliate of PMI and has been a leader in the industry for more than 200 years. In this role, you will transform shopper insights into engaging retail concepts that strengthen the consumer experience and drive commercial growth.

Impact You'll Make

• Strengthen shopper engagement and growth through a consistent multi-category visibility approach.
• Improve conversion and consumer experience through scalable solutions based on customer needs, shopper insights and data.
• Set new standards for retail execution across communication, electronic displays, fittings, furniture, and in-store settings.

What You'll Do

• Own the Perfect Store framework and transparency strategy across five categories and indirect retail channels.
• Develop and optimize scalable concepts across retail communication, digital screens, displays, furniture and selected full-store build-outs.
• Improve Perfect Store guidelines, sell-in materials and execution tools, crafting practical build sketches and communication when needed.
• Lead store-opening and deployment models and pilots through implementation, validation and scale-up.
• Define transparency standards and measurement frameworks, using OPEN and internal measurement tool (REEV) for training, activation, follow-up and continuous improvement.
• Partner with customers, Sales and Key Account teams to co-create solutions that translate commercial priorities into strong in-store experiences.
• Manage project budgets and performance, and collaborate with cross-functional teams, vendors and build partners to deliver to agreed standards.

Skills & Capabilities

• Around 5 years of experience in retail marketing, shopper marketing, category management, retail development or a similar commercial role.
• Experience across retail messaging, electronic signage, product showcases, fixtures and store environments, from concept to scale-up.
• Proficiency in SketchUp Pro or equivalent, with the ability to compose practical build sketches and vendor briefs.
• Proficiency in Adobe InDesign, with the ability to build and adapt guidelines and sell-in materials.
• Strong understanding of shopper behaviour and retail environments, demonstrating skill in converting data and insights into action.
• Experience developing retail critical metrics, measurement frameworks or follow-up methods.
• Strong relationship-building and collaboration skills across functions and external partners.
• Fluency in Swedish and English, written and spoken.
• Supplier relationships within retail furniture, displays or production solutions are an advantage.

Rewards & Benefits

At Swedish Match, we offer a competitive package supporting your wellbeing, financial security and work-life balance, including:

• Collective Bargaining Agreement.
• Pension and Flex Pension, including ITP occupational pension.
• Comprehensive insurance coverage, including private healthcare.
• 30 days of vacation plus Working Time Account (ATK).
• Wellness allowance of SEK 5,000 annually.
• Employee Assistance Program (EAP).
• Generous parental benefits, including improved parental leave and reduced working hours with full pay during your first month back.
• Employee events and social activities.

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