Senior Digital Analyst, Sports — Insights & Optimization

Veikkaus Oy; Stockholms kommun; Hybrid; SEK 700,000 - 1,000,000; Full time

Benefits offered by this job

Hybrid work model

Supportive teammates

Excellent employee benefits

Balanced and inspiring work life

Job summary

Veikkaus Oy in Finland (with flexible Sweden/Malta location) is seeking a Senior Digital Analyst, Sports to join the Digital Channels Insight team. You will gather business requirements, align analytics priorities with Product Owners, and coordinate with data/tech teams to deliver end-to-end analytics for web and app.

You will measure engagement, conversion, and feature performance across sports; you will provide timely reporting, guide data-driven decisions, and train others in analytics best

Qualifications

• 4+ years international experience in a similar digital analytics role.
• Hands-on experience across web, mobile and desktop as well as native app channels.
• GA4 experience; experience with other digital analytics tools is an advantage.
• Experience gathering business requirements and coordinating digital analytics projects with business, data, and technology teams.
• Ability to analyse customer journeys, funnels, engagement, feature performance, and experimentation results, translating findings into actionable recommendations.
• Strong reporting and communication skills, with the ability to explain analytical findings clearly to different stakeholders.
• Ability to work independently, manage multiple requirements, and deliver against agreed priorities.
• Experience in the iGaming industry is highly valued.

Responsibilities

• Gather business requirements and priorities for Sports digital analytics, coordinating with central data and technology teams to ensure end to end delivery.
• Deliver timely, accurate, and relevant reporting and insights that meet high quality standards and support business decisions.
• Manage tracking requirements for digital interactions across journeys, collaborating with central teams on implementation, validation, and data quality.
• Monitor engagement, usage, and retention across web and app channels, analyzing user actions, clickstream data, and behavioral patterns.
• Analyze digital funnels, conversion paths, and customer journeys to identify abandonment, drop-off points, and opportunities for improvement.
• Measure the performance of products and features, helping product and design teams assess success and prioritize improvements.
• Track search engines visibility and landing page performance to identify opportunities to improve digital discovery and conversion.
• Analyze A/B test results and assess the impact of experiments, new features, and releases.
• Collaborate with product, design, and CX teams to define success metrics, communicate actionable insights, and support tracking best practices.
• Provide internal training on web and app analytics and propose improvements to analytics processes, methods, and ways of working.

Skills

GA4

Digital analytics

Web/mobile/desktop analytics

A/B testing

Stakeholder communication

Job description

Veikkaus Oy in Finland (with flexible Sweden/Malta location) is seeking a Senior Digital Analyst, Sports to join the Digital Channels Insight team. You will gather business requirements, align analytics priorities with Product Owners, and coordinate with data/tech teams to deliver end-to-end analytics for web and app.

You will measure engagement, conversion, and feature performance across sports; you will provide timely reporting, guide data-driven decisions, and train others in analytics best