Range Identity & Creative Strategy Lead

IKEA; Stockanäs; On-site; SEK 1,000,000 - 1,300,000; Full time

Job summary

IKEA is seeking a Range Identity Leader to shape the future of IKEA’s range identity and bring home furnishing concepts to life. You will lead and develop creative directions, connecting insights with design and business opportunities to guide product range development across the organisation.

Based in Älmhult, you will collaborate with Style Groups, CMF teams, and other stakeholders to strengthen growth, positioning and relevance for the many people through a coordinated, complete offering.

Qualifications

• Visionary thinker with passion for life at home and home furnishing.
• Ability to simplify complexity and translate insights into actionable directions.
• Proven ability to lead cross-functional teams and influence stakeholders.

Responsibilities

• Lead development of creative range directions, concepts and frameworks for IKEA’s product range and communication.
• Identify emerging trends in life at home to strengthen growth and positioning.
• Lead Style Groups and CMF agendas across teams to align with strategic priorities.
• Translate identity concepts into actionable plans for long-term and tactical projects.

Skills

Life at home expertise

Creative leadership

Brand storytelling

Strategic thinking

Job description

IKEA is seeking a Range Identity Leader to shape the future of IKEA’s range identity and bring home furnishing concepts to life. You will lead and develop creative directions, connecting insights with design and business opportunities to guide product range development across the organisation.

Based in Älmhult, you will collaborate with Style Groups, CMF teams, and other stakeholders to strengthen growth, positioning and relevance for the many people through a coordinated, complete offering.