Project Manager - Brand

Thule Group; Malmö kommun; On-site; SEK 650,000 - 850,000; Full time

Job summary

Thule Group is seeking a Project Manager - Brand to join our Global Brand team and ensure that global campaigns come together on time, in the right format, and to the right standard.

You will build structure, manage dependencies, and drive delivery across channels, coordinating stakeholders across Brand teams and external partners to deliver on campaign objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Extensive experience in marketing or brand project management across channels.
• Strong stakeholder management and communication skills.

Responsibilities

• Lead and coordinate global brand campaigns across channels.
• Ensure Brand functions have clear responsibilities, timelines, and deliverables; align contributions.
• Prepare and present project status updates to the core campaign team and stakeholders.
• Coordinate resources and external partners to keep plans on track and delivery on schedule.

Skills

Project management

Brand campaigns

Stakeholder management

Go-to-market coordination

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Want to help bring global brand projects to life, from planning to final delivery? At Thule, we create products and experiences that inspire people to live an active life and bring what they love, wherever their adventures take them.

We are looking for a Project Manager - Brand to join our Global Brand team and ensure that all the pieces of our global campaigns come together at the right time, in the right format, and to the right standard.

This is a project management and coordination role, where your ability to create structure, manage dependencies, and drive delivery will be key to successful campaigns.

What you'll do at Thule

As a Project Manager - Brand, you will lead and coordinate projects within our global brand organization, with a particular focus on global campaigns across channels. Your role will be to ensure that the different Brand functions have clear responsibilities, timelines, and deliverables, and that their contributions come together as planned.

Working closely with stakeholders across our Brand teams, you will coordinate a wide range of campaign deliverables, including imagery, films, renderings, copy, graphic assets, ambassador plans, event plans, and community initiatives. You will establish clear project structures and ways of working, helping teams understand what is needed, when it is needed, and how their deliverables connect to the overall campaign.

A key part of the role is maintaining an overview of project progress, identifying risks and dependencies, and proactively addressing potential delays or deviations. You will coordinate resources, project members, and external partners when needed, while ensuring that responsibilities and priorities remain clear throughout the project.

You will also prepare and present project status updates and key checkpoints to the core campaign team. Regular reporting and follow-up will ensure that relevant stakeholders have the information needed to make informed decisions and keep delivery moving forward.

The role spans both short- and long-term planning, translating campaign objectives into clear project plans and coordinated execution. Once the Brand deliverables are ready, you will ensure they are handed over in the required format and according to the agreed timeline for the overall go-to-market coordination.

What you bring

To be successful in this role, we believe you have a bachelor's degree or higher in Marketing, Communications, Business Administration, or a related field, combined with extensive experience in project management within marketing and brand.

Experience working with marketing, brand, or campaign projects across multiple channels is important, as is an understanding of how different functions contribute to a successful go-to-market. You are comfortable coordinating a broad range of deliverables and dependencies without necessarily being responsible for producing the deliverables yourself.

The ability to move comfortably between the strategic and the operational is key. This means understanding the objectives and priorities of a campaign while also being able to dive into the details that keep projects moving. When plans change or challenges arise, a solution-oriented and pragmatic approach helps find a way forward.

Strong stakeholder management and communication skills are essential, together with the ability to work effectively across functions, locations, and levels of seniority. You build trust, create clarity, and keep people focused on their commitments while maintaining a good overview of the bigger picture.

Why you should join Thule

At Thule, we believe in strong teamwork both within your own team but also cross functional between teams. We strive to be an open and curious organization, sharing our knowledge and inspiring one another.

Within Thule you will find people who have a passion for the products we make and the outdoor company we are. We share the same values, and we like to have fun. All of our employees have a joint responsibility to maintain that spirit and contribute to it.

Thule is a global sports and outdoor company. We offer high-quality products with smart features and a sustainable design that make it easy for people across the globe to live an active life. Under the motto Bring your life - and with a focus on consumer-driven innovation and long-term sustainability - we develop, manufacture and market products within the product categories Sport & Cargo Carriers (roof racks, roof boxes and carriers for transporting cycling, water and winter sports equipment, and rooftop tents mounted on a car), Active with Kids & Dogs (car seats, strollers, bike trailers, child bike seats and dog transport), RV Products (awnings, bike carriers and tents for RVs and caravans) and Bags & Mounts (backpacks, luggage and performance mounts).

Thule Group has about 3,000 employees at nine production facilities and 35 sales offices worldwide. The Group's products are sold in 138 markets and in 2025, sales amounted to SEK 10,4 billion.