Professional Marketing Manager – Digital First Engagement

Philips Iberica SAU; Stockholms kommun; Hybrid; SEK 600,000 - 850,000; Full time

Job summary

Philips Iberica SAU is looking for a Dental Professional Marketing Manager to drive a digital-first engagement model within the Nordics. The role includes developing digital marketing strategies, managing engagement platforms, and aligning with stakeholders to enhance the brand's digital presence.

The ideal candidate has 6-10+ years of professional marketing experience, preferably in Oral Care, and holds a Master’s degree in Business or Marketing. Fluency in English is a must, while knowledge of Nordic languages is advantageous.

Qualifications

• 6–10+ years of experience in Professional Marketing, ideally within Oral Care or Healthcare.
• Experience working in matrix organizations.
• Hands-on, test-and-learn mindset.

Responsibilities

• Drive a digital-first professional engagement model for dental professionals.
• Translate the marketing strategy into a local activation plan.
• Own digital journeys across CRM and engagement platforms.

Skills

Professional Marketing Experience

Digital-First Marketing

Analytical Skills

KOL Engagement

Fluency in English

Marketing Automation

Education

Master’s degree in Business or Marketing

Tools

Excel

Job description

Dental Professional Marketing Manager – Digital First Engagement

Job Description

About the role:

• Drive a digital‑first professional engagement model for dental professionals in the Nordics.
• Increase recommendation frequency, measured through MOAR and related indicators.
• Make Philips easier and more relevant to engage with digitally.
• Generate scalable learnings for DP digital engagement models.

Key responsibilities:

Strategy & Activation

• Translate the WEU Professional Marketing strategy into a local Nordic digital‑first activation plan.
• Define clear objectives, KPIs, and success criteria for the digital go‑to‑market.
• Balance speed of learning with professional credibility and compliance.

Digital Professional Marketing & CRM

• Own digital journeys across CRM, media, and engagement platforms.
• Design and optimize automated education, trial, and follow‑up flows with dentists and dental hygienists.
• Drive excellence in segmentation, targeting, and content personalization.
• Work closely with digital, media, and marketing teams and agencies and manage on‑demand content for dental professionals.

Education, KOL & University Engagement

• Develop and execute an education strategy, creating high‑quality, clinically relevant content for dental professionals and students.
• Plan and host webinars and university lectures to educate, engage, and strengthen professional relationships.
• Identify, engage, and manage Key Opinion Leaders (KOLs) and other professional stakeholders.
• Build and expand partnerships with dental associations, dental universities, distributors, and professional communities.

Performance & Learning

• Track reach, engagement, usage, and recommendation (MOAR).
• Translate data into actionable insights to drive a seamless, personal and effective digital experience.

Stakeholder & Budget Management

• Ensure strong alignment with internal and external colleagues.
• Safeguard E2E consistency across consumer, retail, and professional touchpoints.
• Own the Professional Marketing A&P budget.

What success looks like:

• More dental professionals are reached and engaged more frequently.
• Philips is perceived as easy and valuable to engage with digitally.
• Recommendation frequency (MOAR) improves measurably.
• Clear, scalable learnings are generated for future engagement models.

You are a great fit if you have:

• 6–10+ years of experience in Professional Marketing, ideally within Oral Care, MedTech, or Healthcare.
• Strong experience with digital‑first marketing, CRM, and marketing automation with the support of an external agency.
• Proven exposure to education‑based marketing, KOL engagement, and/or university collaboration.
• Strong analytical skills and confidence working with data, dashboards, and Excel.
• Experience working in matrix organizations.
• A hands‑on, test‑and‑learn mindset and comfort with ambiguity.
• A Master’s degree in Business, Marketing, or related field.
• Fluency in English; Swedish or another Nordic language is a strong advantage.