Digital Marketing Business Manager

Digitalhealthnews; Stockholms kommun; Presencial; SEK 600.000 - 900.000; Jornada completa

Descripción de la vacante

A global healthcare leader is seeking a Digital Marketing Business Manager to spearhead the development and execution of digital marketing strategies. The ideal candidate will have a background in Economics, Business, or Digital Marketing, and at least five years of relevant experience. Strong communication and project management skills are essential. This role demands a proactive approach to driving digital initiatives and optimizing marketing campaigns. Join a mission-driven team working to improve patient outcomes across the Nordic region.

Formación

• Five years of operational digital marketing experience.
• Fluent in English; local language is a plus.
• Ability to work under pressure with a positive attitude.
• Experience leading projects or initiatives in digital.
• Proven ability to manage cross-functional teams and influence stakeholders.
• Digital expertise from strategy to execution and delivery.

Responsabilidades

• Manage and drive digital marketing projects from start to finish.
• Analyze and optimize digital campaigns to enhance user experience.
• Collaborate with external stakeholders for project success.
• Collaborate with external stakeholders such as eHealth startups and digital agencies.
• Embed an insights-driven approach to optimize campaigns and user experience.
• Drive and optimize campaigns to reach patients and customers.

Conocimientos

Communication skills

Project management

Digital marketing experience

Interpersonal skills

Communication skills

Leading matrix teams

Educación

University degree in Economics, Business, or Digital Marketing

Descripción del empleo

Location: Stockholm, Sweden • Job Type: Full-Time • Employer: Novartis

The purpose of the Digital Marketing Business Manager role is to lead the development and implementation of Digital Channel marketing solutions as part of patient engagement. You will drive, implement, and follow up on digital projects from A to Z and provide business solutions and support tools for our target groups, as well as support, evaluate, and implement new channels in the marketing area. Success depends on building relationships with stakeholders to plan, execute, and optimize digital campaigns for our business.

Key Responsibilities:

• Managing and driving projects from start-up to completion
• Using Digital Marketing channels to reach customers and patients
• Identifying opportunities for the Nordic organization to create solutions supporting our win-for-patients strategy
• Collaborating with external stakeholders such as e‑Health industry start‑ups, digital agencies, and others
• Embedding an insights‑driven continual improvement approach to digital campaigns to drive new business and optimize user experience
• Planning Web, SEO/SEM, email, social media and other channel campaigns

About You

In this role you need to have great communication skills, be enthusiastic, take initiative, and have a strong drive. You will be a solid key driver with the ability to work accurately under pressure, with a flexible, positive and “can‑do” attitude.

Your experience

• Preferably a university degree in Economics, Business or Digital Marketing
• Fluent English, both written and oral. Local language would be considered a plus
• Preferred five years of operational digital marketing experience
• Ability to think broadly and innovate within the pharmaceutical business
• Proven commercial experience managing projects or driving key initiatives within the digital area
• Excellent interpersonal, communication, and influencing skills
• Digital expertise from a strategy, execution and delivery point of view
• Experience in leading matrix teams
• Excellent project management skills

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About Novartis

Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide. In the Novartis Group we focus on three areas—innovative medicines (Pharmaceuticals & Oncology), eye care (Alcon), and generics (Sandoz). We have offices in all four Nordic countries and have approximately 900 associates.

Our mission is to discover new ways to improve and extend people's lives. Our vision is to be a trusted leader in changing the practice of medicine. Corporate responsibility is central to how we run our business. We focus our CR work in two key areas: expanding access to healthcare and doing business responsibly.

As a global healthcare leader, Novartis has one of the most exciting product pipelines in the industry today. A pipeline of innovative medicines brought to life by diverse, talented, performance‑driven people. All of which makes us one of the most rewarding employers in our field.