Product Marketing Manager (Enterprise)

Lovable; Stockholms kommun; On-site; SEK 60 000 - 90 000; Full time

Job summary

A progressive software company is seeking a Product Marketing Manager to drive enterprise growth. The ideal candidate will excel in product launches and crafting messaging that resonates with diverse audiences. Responsibilities include user engagement strategies, core messaging refinement, and innovative marketing for AI features. This role offers an exciting opportunity in a fast-paced environment based in Stockholm. Join a talented team dedicated to transforming software creation.

Qualifications

• Proven track record of leading product launches targeting enterprise clients.
• Strong analytical skills with experience using data to enhance product experience.
• Obsession with understanding enterprise clients.

Responsibilities

• Drive user engagement among enterprise clients through smart campaigns.
• Refine core messaging and positioning for enterprise clients.
• Develop innovative marketing strategies for AI features.

Skills

Leading product launches targeting enterprise clients

Crafting compelling product messaging

Analytical skills with data optimization

Understanding enterprise clients

Cross-functional collaboration

Job description

TL;DR - We’re seeking a Product Marketing Manager to accelerate Lovable’s enterprise growth. You’ll drive adoption and expansion in B2B accounts by leading launches, crafting compelling messaging, and building scalable go-to-market strategies.

Why Lovable?

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.

We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.

What we’re looking for

• Proven track record of leading product launches targeting enterprise clients, Fortune 500 companies.

• Strong ability to craft compelling product messaging and positioning that resonates with diverse enterprise audiences, translating complex technical concepts into clear, engaging narratives for non-technical stakeholders.

• Strong analytical skills with experience using data to optimize messaging and enhance the product experience for large organizations.

• Obsession with understanding and unlocking enterprise clients.

• High aptitude for cross-functional collaboration with product, engineering, and sales teams.

• Bonus: Experience marketing AI products to enterprise clients.

What you’ll do

• Drive user engagement among enterprise clients through smart campaigns, content, and GTM strategies.

• Become the expert on our enterprise market and users, understanding their needs, challenges and decision-making, and use this expertise to inform all of our GTM efforts.

• Refine our core messaging and positioning to shape how enterprise clients understand what Lovable does and why it is essential for their operations.

• Equip our sales team and other stakeholders with the materials, talking points, and insights necessary to succeed in selling to large companies.

• Develop innovative marketing strategies for brand-new AI features that lack direct comparisons in the enterprise market.

• Own analyst relations - shape the enterprise AI category by driving briefings, influencing reports, and positioning Lovable as the market leader.

How we hire

1. Fill in a short form then jump on an initial exploratory call.

2. We'll send you a quick take-home asking to present your best work over a loom video presentation.

3. Join us for a round of interviews to discuss your experience in more depth

4. Join us for trial work lasting 1-2 days remote or on-site. We'll see how you tick and you get to meet the team and explore whether joining Lovable feels right for you.

About your application

• Please submit your application in English. It’s our company language so you’ll be speaking lots of it if you join.

• We treat all candidates equally - if you’re interested please apply through our careers portal.