Pro Trade Marketing Lead – Sweden

Husqvarna AB (publ); Huskvarna; On-site; SEK 520,000 - 760,000; Full time

Job summary

Husqvarna Group in Sweden is seeking a Trade Marketing Manager – Pro to lead marketing activation for the professional segment. You will drive cross‑functional collaboration with local and European teams across digital marketing, e‑commerce, PR and sales, while engaging customers, dealers and industry partners.

The role combines strategic thinking with hands‑on execution in a hands‑on, event‑driven environment. Travel across Sweden is required and fluency in Swedish and English is essential.

Qualifications

• Several years of experience within marketing, trade marketing, activations or a similar field.
• Proven experience managing projects from idea to execution.
• Experience working with cross-channel marketing, including digital and events.
• Strong understanding of how marketing drives sales and business impact.
• Ability to manage budgets and follow up on performance metrics.
• Fluent in Swedish and English, both spoken and written.

Responsibilities

• Take full ownership of marketing activation for the professional segment in Sweden.
• Act as the key link between internal teams, sales organisations, partners, and end customers, translating strategies into impactful activities.
• Collaborate closely with local and European teams across digital marketing, e‑commerce, PR and sales.
• Engage directly with customers, dealers, and industry partners.
• Execute event‑driven initiatives that combine strategic thinking with operational execution.

Skills

Marketing experience

Project management

Cross-channel marketing

Budget & metrics

Bilingual Swedish/English

Sales impact awareness

Job description

Husqvarna Group in Sweden is seeking a Trade Marketing Manager – Pro to lead marketing activation for the professional segment. You will drive cross‑functional collaboration with local and European teams across digital marketing, e‑commerce, PR and sales, while engaging customers, dealers and industry partners.

The role combines strategic thinking with hands‑on execution in a hands‑on, event‑driven environment. Travel across Sweden is required and fluency in Swedish and English is essential.