Paid Search & Programmatic Leader

WHY WE WILL LOVE YOU

Because you have a great interest in understanding people's behaviors and the trends influencing them. You recognize the power of Paid Digital channels and are interested in digital landscape trends. Your open mindset to change enables you to shape business growth by creating a unique image for IKEA in the minds of many.

These are the skills we are looking for:

1. Ability to accelerate our roadmap for media buying.
2. Stakeholder management skills and experience working with agencies.
3. Bespoke Project Management capabilities.
4. Analytical mindset.
5. Passion for Marketing Performance.

To grow as a Paid Search & Programmatic Leader, the following background is preferred:

1. Experience with Paid Search, Video, and Display (Google Ads, DSPs, etc.).
2. Experience with data analytics, performance evaluation, and integration across ad tech tools.
3. Experience with Digital Media platforms, Ad Tech & Analytics tools (e.g., Google Analytics).

A bonus would be experience in a Marketing agency or within an international brand’s Marketing department.

A DAY IN YOUR LIFE WITH US

As a Paid Search & Programmatic Leader, you will contribute to the Integrated Media Center of Excellence, focusing on media investment for our growth agenda. You will optimize the use of performance-focused digital media channels efficiently and effectively. Your role involves deploying media projects across Ingka’s 30+ markets, influencing strategies, and sharing best practices and innovations.

Most markets delegate media buying to agencies, so a strong understanding of media performance and strategy is essential. During your first year, your focus may include:

• Performing analytics on Paid Search, Video, and Display channels (Google tech stack, DSPs, etc.) to support media optimization strategies.
• Monitoring and analyzing key projects to identify improvement opportunities.
• Contributing to digital channel projects through data analysis for continuous improvement.
• Developing and sharing playbooks, success stories, and learning content to build competence across markets.

This position is based in Malmö, Sweden, reporting to Dorothée Gardon, Head of Integrated Media. IKEA provides relocation support.

ABOUT THIS WORK AREA

Our team is the voice of IKEA, telling stories through words, pictures, and videos to build our brand and inspire. We challenge each other, share ideas, and are passionate about communication, ensuring our co-workers are informed and engaged in a dynamic environment.

We look forward to your application by May 8th, 2025. Applications are reviewed continuously. Please submit your CV and answer a few questions online; applications by email cannot be accepted. IKEA supports relocation, and we value presence in the office, with current practices involving being in the office about 3 days a week.