Paid Media Manager - Games

Embark; Stockholms kommun; On-site; SEK 50 000 - 70 000; Full time

Job summary

A growing game development company is seeking a Paid Media Manager to design, execute, and optimize digital marketing campaigns for their games. This on-site role requires collaboration with marketing, data, and creative teams to ensure impactful marketing investments. Strong experience in paid media, particularly in gaming, is essential. Candidates must reside in Sweden to apply.

Benefits

Competitive salary

Passionate colleagues

Inclusive workplace culture

Qualifications

• Hands-on experience with paid media in gaming.
• Solid grasp of planning processes and attribution.
• Experience with both short- and long-term performance metrics.

Responsibilities

• Plan and optimize paid campaigns across various platforms.
• Manage advertising budgets and maximize ROI.
• Advise on creative needs and collaborate with marketing team.

Skills

Creative thinking

Paid media experience

Full-funnel measurement

Data privacy knowledge

Stakeholder engagement

Professional English communication

Job description

Overview

As a Paid Media Manager at Embark, your role will be to design, execute, and optimize digital campaigns through paid channels that put our games THE FINALS and ARC Raiders in front of the right players, at the right time. From setting campaign goals and defining audiences, to selecting channels and advising on creative best practices — you’ll make sure our marketing investments are impactful, efficient, and drive measurable results.

This role sits at the heart of our growing marketing team. You’ll partner with our Marketing Lead, Data Scientists, and Marketing Artists to bring data, creativity, and insight together into campaigns that resonate globally. You’ll also collaborate with agency and media partners, explore new tools and capabilities, and keep Embark at the forefront of the evolving media landscape.

Responsibilities

• Plan, launch, and optimize paid campaigns across search, social, display networks, and other evolving platforms
• Manage advertising budgets and maximize ROI through data-driven decisions
• Advise on creative needs by channel and market, collaborating closely with our artists and marketing team
• Build and maintain relationships with platform and network partners, agencies to test new opportunities and stay ahead of industry trends
• Share insights and advocate for performance marketing’s impact across the organization
• Contribute expertise in gaming marketing, supporting strategies that span full-funnel KPIs

Qualifications

• A creative and detail-oriented mind that can champion and test and learn culture
• Hands-on experience with paid media in gaming, across both digital and traditional channels
• A solid grasp of planning processes, full-funnel measurement, and attribution approaches
• Strong interest in the evolving world of data and user privacy, engagement trends, and media testing
• Some knowledge of global ratings governance and experience running campaigns across multiple markets
• Confidence in presenting and building relationships with senior stakeholders
• Experience working with both short- and long-term performance metrics, and leveraging first-party data strategically
• Professional English communication skills

Location

This is an on-site role, and we are only considering candidates already residing in Sweden.

About Embark

At Embark we offer competitive salaries, passionate colleagues to share knowledge with and much more, but most of all we invite you to take part of a journey into the unknown, to build creative, surprising and beautiful experiences together.

We welcome game makers of all sex, color, age, gender identity, education, religion, opinion, culture, nation of origin, language, sexual orientation, shape, size, and ability.

Did we leave anyone out? Well, we welcome you, too! We think that the gaming industry is made better when everyone has a seat at the table.

Be yourself at Embark and make games while doing so. Please apply with confidence. We can’t wait to hear from you (in English)!