Organic Social Coordinator, Organic Social Team

H&M; Stockholms kommun; On-site; SEK 420,000 - 560,000; Full time

Job summary

H&M Creative Studios is seeking an Organic Social Coordinator to manage daily publishing and community interactions across our brand channels, ensuring timely, relevant content that fits each platform's voice. You will collaborate with organic social and content teams to turn audience feedback into actionable insights, monitor trends, and escalate issues through established processes.

3-5 years in fashion or lifestyle social media preferred.

Qualifications

• 3–5 years hands-on experience in social media publishing and channel coordination.
• Experience in community management and audience engagement.
• Strong understanding of major social platforms and differing platform cultures.
• Excellent organizational skills and attention to detail.
• Good judgment for handling sensitive conversations online.

Responsibilities

• Coordinate and manage scheduling and publishing across organic social channels.
• Ensure content is published accurately, consistently, and on time.
• Lead day-to-day community management and engage with audiences in brand voice.
• Monitor conversations and audience sentiment for cultural relevance.
• Identify emerging topics and reactive opportunities while still timely.
• Translate audience feedback into insights for content teams.
• Escalate potential issues per crisis management processes.
• Support daily operations with clear communication and cross-team coordination.

Skills

Social media publishing

Channel coordination

Community management

Social listening / sentiment

Crisis awareness

Communication

Job description

Organic Social Coordinator, Organic Social Team

• Full-time

At H&M Creative Studios, we develop and deliver H&M’s customer-facing brand and content experiences globally. Bringing together strategists, creatives, designers, creators, producers and specialists, we are responsible for H&M’s global campaigns, editorial storytelling, creator marketing, organic social channels, e-commerce content, brand design and physical brand experiences. Together, we shape how millions of customers discover, experience and engage with H&M every day.

WHAT YOU’LL DO

As an Organic Social Coordinator, you’ll be at the heart of our day-to-day social presence, making sure our channels run smoothly and that H&M shows up in ways that feel timely, relevant and natural to each platform.

• Coordinating and managing the scheduling and publishing of content across assigned organic social channels.
• Ensuring content is published accurately, consistently and at the right time.
• Leading day-to-day community management and engaging with audiences in a way that reflects H&M’s voice while feeling natural to each platform.
• Monitoring conversations, audience sentiment and cultural trends both within and beyond H&M’s channels.
• Identifying emerging topics, behaviours and reactive opportunities while they are still culturally relevant.
• Turning recurring audience questions, reactions and feedback into useful insights for channel and content teams.
• Recognising potentially sensitive issues early and following established escalation and crisis management processes.
• Supporting smooth daily operations through clear communication and close coordination with relevant teams.

WHO YOU’LL WORK WITH

You’ll work closely with our organic social channel and content teams, helping connect publishing, community conversations and audience insights with the content we create.

You’ll be part of a collaborative environment where social platforms are not simply publishing channels, but spaces to understand our audiences, participate in relevant conversations and continuously strengthen how H&M shows up in culture.

WHO YOU ARE

We’re looking for people with:

• 3-5 years experience with hands-on work in social media publishing, channel coordination and community management, preferably from fashion, lifestyle or similar industries.
• Strong organisational skills and attention to detail, with the ability to manage multiple publishing activities and priorities.
• A strong understanding of major social platforms, their communities and how audiences behave differently across them.
• Good judgement when engaging with audiences and handling potentially sensitive conversations.
• An instinct for tone, timing and cultural relevance.
• The ability to monitor conversations and translate audience feedback into clear, useful insights.
• Strong communication and collaboration skills.
• An interest in fashion and an understanding of fashion communities and culture

And people who are:

• Socially fluent and genuinely curious about online communities and culture.
• Proactive and comfortable spotting opportunities rather than simply responding to briefs.
• Calm and considered when dealing with sensitive or fast-moving situations.
• Highly organised and reliable, with a strong sense of ownership.
• Curious about audience behaviour and motivated to understand the “why” behind conversations and reactions.
• Collaborative and comfortable working in a fast-moving creative environment

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.