Marketing Manager B2B Telecom SaaS

VX Fiber Service Delivery AB; Stockholms kommun; On-site; SEK 800,000 - 1,100,000; Full time

Job summary

VX Fiber Service Delivery AB is seeking an experienced Marketing Manager to own marketing strategy, campaigns and content for international markets. You will translate commercial priorities into a focused marketing plan, sharpen product messaging, build HubSpot workflows, and improve our website.

You will collaborate with sales, product, leadership, agencies and marketing specialists to generate qualified demand and support growth.

Qualifications

• 5+ years of B2B marketing experience
• Proven demand generation and supporting sales pipeline
• Experience with HubSpot or similar
• Excellent writing and editing skills
• Experience with digital campaigns including LinkedIn and email

Responsibilities

• Own the marketing plan with audiences, campaigns, budgets and objectives.
• Plan and improve campaigns across website, email, LinkedIn and other channels.
• Align with sales on target customers and lead follow-up processes.
• Lead product and solution messaging for buyers.
• Improve website content, product pages and calls to action.
• Create sales materials: presentations, one-pagers, case studies.
• Measure performance and optimize campaigns and pipeline impact.
• Manage external agencies and budgets.

Skills

B2B marketing

HubSpot

Campaigns & content

Digital marketing

Sales alignment

Strong writing

English fluent

Swedish helpful

Tools

HubSpot Marketing

Marketing automation

Job description

VX Fiber is looking for an experienced, hands‑on Marketing Manager to take ownership of our marketing and help us generate more qualified sales opportunities across our international markets.

You will turn commercial priorities into a focused marketing plan—and deliver it. From sharpening our product messaging and creating campaigns to building HubSpot workflows and improving our website, you will combine sound marketing judgement with practical execution.

As our main marketing owner, you will work closely with sales, product, leadership, agencies and marketing specialists.

The role

This role suits someone who enjoys both deciding what needs to happen and making it happen. You can identify the right audiences, explain a complex technology offering clearly, and build campaigns that move potential customers from initial interest to a meaningful sales conversation, experirence in technology marketing and ideally B2B telecommunicaitons is highly valued.

You will have ownership of marketing planning, delivery and improvement, with the opportunity to shape how marketing develops at VX Fiber.

What you’ll do

• Own the marketing plan. Translate business and sales priorities into clear audiences, campaigns, budgets and measurable objectives. Make deliberate choices about where to focus time and resources.
• Generate qualified demand. Plan, build and improve campaigns across our website, email, LinkedIn and other relevant channels, taking responsibility for the content and execution.
• Work closely with sales. Agree target customers, qualification criteria and follow-up processes. Use feedback from sales conversations to improve targeting, messaging and lead quality.
• Lead product and solution messaging. Turn technical capabilities, customer insights and commercial benefits into clear positioning for network owners, service providers and other relevant buyers.
• Improve our website and content. Create and maintain product pages, campaign pages, customer stories and clear calls to action that help visitors understand our offer and take the next step.
• Equip sales with useful materials. Develop presentations, one-pagers, case studies and campaign assets that support customer conversations and help opportunities progress.
• Measure performance and act on it. Track conversion, lead quality, opportunities and marketing’s contribution to pipeline. Use the findings to improve campaigns and guide investment.
• Manage external support. Brief and coordinate agencies or freelancers, manage agreed budgets, and maintain quality and consistency across their work.

What you’ll bring

• Typically five or more years of relevant B2B marketing experience, with a track record of owning and delivering marketing activity.
• Evidence of generating qualified demand and supporting sales pipeline, with the ability to explain what you delivered and what changed as a result.
• Hands‑on experience with HubSpot or a comparable marketing automation platform.
• Strong writing and editing skills, including the ability to turn complex technical information into clear, commercially relevant content.
• Practical experience with digital campaigns, website content, email marketing and LinkedIn.
• Confidence working with sales, product specialists and senior leadership, including challenging assumptions and recommending priorities.
• The judgement to balance ambition with available resources, and the willingness to produce work yourself.
• Fluent English. Swedish is a strong advantage, and additional languages are welcome.

Experience in B2B technology, telecoms, fibre, infrastructure, SaaS or connectivity would be particularly valuable. Familiarity with longer sales cycles, account‑based marketing and managing external specialists would also be an advantage.

You will have real ownership, close collaboration with colleagues across the business, and the opportunity to make a visible commercial contribution.

You’ll work in an international environment, helping customers understand technology that supports reliable connectivity and the development of digital infrastructure.

• Employment: Permanent, full-time.
• Location: Based in Stockholm.
• Work eligibility: You must have the right to work in Sweden.
• Start date: As soon as possible, by agreement.

About VX Fiber

VX Fiber enables fiber network owners and service providers to consolidate, automate, and scale operations and wholesale business models.

Founded in Sweden during the early development of open access fiber network build, now with over 20 years of operations, service delivery and software development experience, we deliver an OSS/BSS SaaS platform, engineering services and operational services.

Krav

• Marknadsförare - 2-4 års erfarenhet