Marketing Manager

Workday, Inc.; Stockholms kommun; Hybrid; SEK 642,000 - 963,000; Full time

Job summary

Workday, Inc. is seeking a Marketing Manager to own the go-to-market motion for Sana's AI-enabled enterprise opportunity.

You will shape positioning, content, demand generation, events, and enablement to drive growth across large enterprise buyers. You will partner with product, sales, design, and CS to build a strong GTM motion, create multi-channel campaigns, and deliver crisp messaging that moves prospects through the funnel.

Qualifications

• 5+ years of experience in B2B marketing at a high-growth SaaS or tech company.
• Full-stack marketing capabilities across campaigns, content, events and enablement.
• Deep understanding of enterprise buying dynamics and multi-stakeholder decisions.

Responsibilities

• Own the Go-to-Market Strategy and drive awareness, engagement, and pipeline within enterprise accounts.
• Collaborate with product, sales, design, and CS to build a scalable GTM motion.
• Create campaigns across channels (email, events, digital, content, sales enablement).
• Develop messaging and high-quality content that converts across the funnel.
• Build repeatable systems and templates to scale the motion over time.
• Track performance and translate data into actionable tactics.
• Tackle other marketing challenges as they arise with initiative and clarity.

Skills

B2B marketing

SaaS experience

Full-stack marketing

Enterprise sales cycle

Job description

Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

Sana is an AI lab building superintelligence for work. We believe organizations can accomplish their missions faster when humans can effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI. As part of Workday, we are committed to building AI that augments people. If that's a mission that excites you, you're in the right place.

About the Role

We're hiring a Marketing Manager to own the go-to-market motion for one of Sana's highest-priority strategic opportunities: bringing our AI to one of the world's largest enterprise software ecosystems and the millions of employees who rely on it. This is a rare greenfield opportunity with clear commercial stakes and a defined target customer. You won't be handed a playbook, you'll write it, moving across positioning, content, demand generation, events, and enablement to drive growth.

What You'll Do

• Own the Go-to-Market Strategy Develop and execute an integrated marketing strategy to drive awareness, engagement, and pipeline within an enterprise customer base.
• Partner with product, sales, design, and CS to build a strong GTM motion.
• Build and manage campaigns across channels (email, events, digital, content, and sales enablement) tailored to enterprise buyers.
• Build Content, Systems, and Performance Rigor Develop crisp messaging and produce high-quality content that clearly articulates our value and converts across the funnel.
• Build repeatable systems and templates that scale with the motion over time.
• Track performance obsessively and translate data into clear tactics.
• Run on anything else within marketing that is an important problem to solve and you find interesting.

Basic Qualifications

• 5+ years of experience in B2B marketing at a high-growth SaaS or tech company, with ownership of meaningful commercial outcomes.
• Full-stack marketing chops: you've run campaigns, written content, managed events, analyzed performance in multiple tools, and worked closely with sales.
• Deep understanding of enterprise buying dynamics like long cycles, multiple stakeholders, and trust-building over time.

Other Qualifications

• As much love for execution as strategy; you balance strategic thinking with hands‑on execution in a fast‑moving environment.
• Builder mentality, energized by ambiguity and greenfield problems and motivated by hitting revenue targets.
• Learned the value of ruthless prioritization and are intolerant of indecision.
• Strong executive presence and exceptional communication skills, with the ability to influence across global teams and senior leadership.
• Familiarity with AI or experience in deep tech sector communications, plus judgment in when and how to use AI to strengthen the work.

Workday Pay Transparency Statement (For EU Locations Only)

Listed below is the base salary range applicable to this position.

Workday pay ranges (and the precise pay offered to the successful candidate) are based on a number of objective criteria such as relevant experience and skills, and educational qualifications, level of responsibility, demands of the role, work location and business need. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role‑specific commission/bonus, as well as annual refresh stock grants awarded by Workday Inc.

For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location Base Pay Range: kr642,200 SEK - kr963,400 SEK Sweden

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in‑person time and remote.

Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in‑office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.

Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Equal Opportunity and Accommodation

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Workday is committed to providing reasonable accommodations for qualified individuals during our application process, in order to perform one or more essential functions of their job, as well as regarding the use of AI tools for employment decision‑making to any degree. Please see below for more details including how to request an accommodation as a qualified veteran, due to a disability or for religious reasons, or as otherwise provided under applicable law.

Workday prohibits taking adverse action against any candidate or employee for reporting a possible violation of this policy, requesting one or more work accommodations, exercising a privacy right, and cooperating in an investigation in accordance with applicable law. Any employee who retaliates against a candidate or employee for doing so may be subject to disciplinary action, up to and including termination of employment, to the fullest extent allowable under applicable law.

If you require a reasonable accommodation, you may email [e-mail], as far in advance as possible.

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