Chief Brand Officer

Axel Arigato AB; Göteborgs kommun; On-site; SEK 60,000 - 90,000; Full time

Job summary

Axel Arigato AB is seeking a Brand Leader in Gothenburg to drive brand strategy and marketing performance. The role involves building a vibrant brand presence through community engagement and storytelling while leading a high-performing team.

The ideal candidate has extensive experience in marketing, with a strong background in fashion and a proven ability to lead teams. This is a chance to be part of a fast-growing, internationally recognized brand. The position is on-site and full-time.

Qualifications

• Minimum seven years of experience in marketing, preferably in fashion, lifestyle, or retail.
• Proven track record of leading high-performing teams across multiple marketing disciplines.
• Experience as part of an executive management team.

Responsibilities

• Own the brand platform and execute a unified brand identity and strategy.
• Drive marketing performance and optimize reach, engagement, and conversion.
• Build and mentor a high-performing brand team.

Skills

Cultural and creative acumen

Strategic brand leadership

Team leadership

Digital marketing expertise

Communication skills

Education

Academic degree in Business, Communication, Marketing, or related field

Job description

We're making a big move and we want you to be part of it.

We are relocating several of our core departments from London to Gothenburg, and as a result, we're growing our Swedish team in a major way. This means we're hiring across multiple departments simultaneously - including Brand, Product, Design, and more.

This is a unique moment to join a fast-moving, internationally recognised fashion brand as we expand our presence in Sweden. If you've been waiting for an opportunity to be part of something exciting - this is it.

Explore our open roles and find where you fit.

What We Are Looking For

You are a leader who combines creative conviction with commercial sharpness. You understand youth culture, fashion, and the power of community — and you know how to translate those instincts into a brand platform that moves people and drives growth. You lead with clarity, build with purpose, and bring others along with you.

What You Will Do

• Own the brand platform— build and execute a unified brand identity & strategy that strengthens identity, cultural relevance, and premium positioning across all markets
• Lead the brand experience ecosystem — spanning cultural events, content creation & production, and digital marketing to drive consistent storytelling and community engagement, including developing a freelancer and influencer community
• Drive marketing performance — optimize reach, engagement, and conversion to accelerate growth in collaboration with the E-Commerce & Marketplaces manager
• Develop cultural event platforms that elevate brand visibility and create real moments of connection
• Scale content production to deliver creative output that is aligned with brand voice and growth targets
• Own the annual brand calendar, ensuring all touchpoints are taken care of and generate the desired outcome
• Use data to lead — establish brand insights that inform creative direction, campaign decisions, and product launches
• Build and mentor the team — lead a high-performing brand team and enhance cross-functional collaboration across the organisation
• Work closely with the CCO on customer experience, and with the Creative Director on product design briefs to ensure consistency across brand identity and communities
• Contribute at Executive Committee level, shaping business strategy alongside the leadership team

Are You the One?

• Academic degree in Business, Communication, Marketing, or a related field
• Minimum seven years of experience in marketing, with fashion, lifestyle or retail background preferred
• Proven track record of leading high-performing teams across multiple marketing disciplines
• Experience as part of an executive management team
• Strategic brand leadership with hands‑on execution — you are not just a thinker, you do
• Deep integrated marketing expertise: overseeing multi-disciplinary teams across content, campaigns, social, and digital
• Sharp cultural and creative acumen — a genuine understanding of youth culture, fashion, music, and community, with the ability to convert cultural insights into brand opportunities
• Confident communicator who can align stakeholders around brand strategy and priorities

Here's How to Apply

If you are ready to define what Axel Arigato stands for — and make sure the world feels it — apply today and join the next chapter of our journey.

Apply by submitting your CV. We also welcome a short cover letter telling us why you think you would be a great fit for this role. Please do not include a photo or date of birth with your application; our recruitment process is competency based.

We review applications continuously and the position may be filled before the closing date.

Details

• Contract type: Full-time
• Location: Gothenburg
• Work mode: On-site. Travel required.
• Direct reports: Yes
• Financial accountability: Yes, defined annual budget
• Reports to: CEO
• Start date: ASAP

A Bit About Axel Arigato

Founded in Sweden in 2014 by Albin Johansson and Max Svärdh, Axel Arigato was born with a disruptive mindset, modernising and democratising the sneaker landscape through a blend of style, quality, community and a digital-first approach.

Grounded in Scandinavian minimalism and elevated with playful, intentional details, every piece is designed with care: crafted to move globally, worn with individuality.

What began online expanded into physical spaces built for energetic cultural exchange: stores and experiences where conversations, performances and unexpected activations dissolve the boundaries between brand and culture.

Today, Axel Arigato continues to evolve with purpose via a people-powered approach. It shows up where culture happens: on streets, at events and across cities.

Built on curiosity. Driven by connection.

Our Values

DROP: Diversity, Respect, Openness and Passion are our core values. We are an equal opportunity employer and welcome applications from all backgrounds.