Global Marketing & Brand Director

Tiger of Sweden; Stockholms kommun; On-site; SEK 1,300,000 - 2,100,000; Full time

Job summary

Tiger of Sweden, based in Stockholm, seeks a Marketing Director to build brand equity, elevate visibility, and drive global desirability. You will set the brand strategy, lead all marketing, PR and campaigns, and assemble a high-performing team across locations, reporting to the CEO.

With 10+ years in Marketing & PR, you will guide digital strategy, content creation, influencer programs, and partnerships, ensuring a consistent brand voice across channels worldwide.

Qualifications

• 10+ years of experience in Marketing & PR for global brands.
• Proven ability to craft brand strategy for premium/luxury fashion.
• Experience directing creative and art direction for fashion/lifestyle brands.
• Strong digital marketing knowledge across channels and campaigns.
• Skilled in managing external agencies and high-profile stakeholders.
• Demonstrated people leadership and cross-functional collaboration.
• Excellent written and verbal communication in English.

Responsibilities

• Set the brand strategy for Tiger of Sweden, including target customers, visual identity and tone of voice.
• Create a distinctive global brand community and ensure 360-degree consistency.
• Lead marketing campaigns, PR and editorial production aligned with the CEO.
• Drive influencer marketing, media coverage, and digital channel growth.
• Oversee agency relationships and external partners worldwide.
• Lead store concept development, events and brand activations.
• Guide brand partnerships, licensing strategies and international collaborations.
• Manage the Marketing & PR budget and establish KPIs.
• Collaborate with Sales, Design and Commercial teams to hit targets.

Skills

Marketing & PR experience

Brand strategy

Luxury fashion experience

Art direction

Digital marketing

Agency management

People leadership

Communication

Visual storytelling

Organisation

Creativity

Industry awareness

Team collaboration

Tools

Microsoft Office

Job description

Tiger of Sweden, based in Stockholm, seeks a Marketing Director to build brand equity, elevate visibility, and drive global desirability. You will set the brand strategy, lead all marketing, PR and campaigns, and assemble a high-performing team across locations, reporting to the CEO.

With 10+ years in Marketing & PR, you will guide digital strategy, content creation, influencer programs, and partnerships, ensuring a consistent brand voice across channels worldwide.