Marketing Coordinator Miele Professional Sverige

Recruit on Demand; Stockholms kommun; On-site; SEK 420,000 - 520,000; Full time

Job summary

Miele Professional in Solna, Sweden, is seeking a proactive Marketing Coordinator to own local B2B marketing activities and collaborate with sales and international teams. The role blends digital marketing, content creation and campaign execution in a fast-paced premium-brand environment.

You will translate regional strategies into Swedish market actions, manage campaigns, events and materials, and contribute to lead generation and brand positioning.

Qualifications

• Bachelor's or Master's in marketing or a related field.
• Strong hands-on operational marketing experience.
• Experience coordinating local marketing activities aligned with regional or international strategies.
• Proven digital marketing experience including performance marketing, SEO, social media and AI-supported tools.
• Excellent Swedish and English communication.

Responsibilities

• Bringing marketing plans to life by translating regional strategies into local Swedish activities.
• Driving digital marketing and customer engagement across channels.
• Supporting sales and strengthening premium positioning through materials and events.
• Managing local marketing projects, budgets and stakeholders within an international matrix.

Skills

Digital marketing

Campaign execution

Content creation

Lead generation

SEO

Social media

AI-supported marketing tools

Collaboration with sales

Education

Bachelor's or Master's in marketing

Tools

Marketing AI tools

Job description

Are you a hands-on marketing professional who enjoys turning ideas into action? Would you like to take ownership of local marketing activities while being part of a global premium brand?

At Miele Professional, we are looking for a proactive and digitally skilled Marketing Coordinator to join our B2B team in Solna. This is an exciting opportunity for someone who enjoys a varied role, combining digital marketing, campaign execution, content creation and close collaboration with sales and international marketing teams.

Your role

As Marketing Coordinator for Sweden, you will be responsible for coordinating and implementing local marketing activities within our Hotel Care and Self-service and Lab Medical and Dental customer segments. You will play a key role in bringing regional and international marketing strategies to life in the Swedish market, ensuring that campaigns, product launches and communication activities are relevant, engaging and effectively executed.

This is a hands-on role with considerable independence, where you will work closely with the Swedish sales and service teams while collaborating with regional marketing colleagues and other stakeholders across our international organisation.

What you will be doing

Bringing marketing plans to life

You will translate regional marketing strategies and corporate objectives into effective local activities for the Swedish market. This includes coordinating product launches, promotions and marketing campaigns, ensuring that international initiatives are successfully adapted and implemented locally.

Working closely with the Regional Marketing Directors you will provide local market insights and input regarding products, consumables, digital services and pricing.

Driving digital marketing and customer engagement

A key part of your role will be to attract new customers, strengthen brand awareness and support customer retention, both directly and through our partners. You will coordinate and execute lead generation initiatives and digital marketing activities, ensuring that Miele Professional remains visible and relevant across digital channels.

You will also create, adapt and enrich local marketing content, including articles, customer success stories and reference cases for online and offline communication. Ensuring the quality and relevance of our Swedish marketing materials will be another important responsibility.

Supporting sales and strengthening Mieles premium positioning

You will work closely with our Swedish sales and service teams to ensure that marketing activities support commercial priorities and customer needs.

This includes developing and providing relevant sales and marketing materials, as well as planning and coordinating local events, trade fairs and training activities in line with corporate.

Managing project, budgets and stakeholders

You will coordinate the local marketing plan and budget, ensuring that activities are delivered on time, within budget and to a high standard.

As part of an international matrix organisation, you will collaborate with a broad network of stakeholders, including the Regional Management Team, sales and service teams, business partners, marketing colleagues across North West Europe and external marketing agencies.

Who are you?

We believe you are an experienced and hands-on marketing professional who enjoys taking ownership and making things happen. You have a strong understanding of B2B marketing and know how to turn marketing strategies into practical activities that generate results. You are equally comfortable coordinating a digital campaign, adapting content for a local audience, supporting a product launch or collaborating with sales colleagues on lead generation initiatives.

You thrive in an international environment, enjoy working with different stakeholders and are confident managing several projects simultaneously. Most importantly, you are someone who takes initiative, identifies opportunities and drives activities forward independently, while knowing when to involve and collaborate with others.

Your background

We are looking for someone with:

• A bachelor's or master's degree in marketing or a related field.
• Relevant marketing experience, with a strong operational and hands-on focus.
• Experience coordinating and implementing local marketing activities in line with regional or international strategies.
• Proven digital marketing experience, including areas such as performance marketing, SEO, social media and AI-supported marketing tools.
• Excellent Swedish communication and strong communication skills in English.
• Experience working in an international matrix organisation and managing cross-functional projects is an advantage.

What we offer

At Miele Professional, you will have the opportunity to work with a well-established global premium brand in a role that combines local ownership with international collaboration.

You will be part of a professional and supportive environment where your initiative, expertise and ability to deliver results can make a real difference.

Practical information

Location: Solna, Sweden

Employment: Full-time, temporary position covering parental leave

Period: Ideally November 2026 - February 2028