Marketing Coordinator (B2B) - Sweden, Digital Campaigns

Miele; Solna kommun; On-site; SEK 420,000 - 540,000; Full time

Job summary

Miele Professional Sweden in Solna is seeking a proactive Marketing Coordinator to own local marketing activities, translate regional strategies into Swedish campaigns, manage product launches, promotions and communications.

You will combine digital marketing, content creation and close collaboration with sales and international teams to strengthen our premium brand and drive lead generation in the Swedish market.

Qualifications

• Bachelor's or master's degree in marketing or related field.
• Relevant marketing experience with a hands-on focus.
• Experience coordinating local marketing activities with regional/international alignment.
• Proven digital marketing experience including performance marketing, SEO, social media and AI-supported tools.
• Excellent Swedish and good English communication.
• Experience in an international matrix organisation is a plus.

Responsibilities

• Coordinate and implement local marketing activities in line with regional strategies.
• Translate regional objectives into Swedish campaigns, launches and communications.
• Drive digital marketing, lead generation and customer engagement.
• Create and adapt marketing content for local channels and events.
• Support sales with materials and coordination of local events and training.
• Manage local marketing plan and budget within an international matrix.

Skills

Operational marketing

Hands-on marketing

Digital marketing

Performance marketing

SEO

Social media

AI tools

English communication

Swedish communication

Education

Bachelor's or master's in marketing

Tools

AI marketing tools

SEO tools

Social media tools

Job description

Miele Professional Sweden in Solna is seeking a proactive Marketing Coordinator to own local marketing activities, translate regional strategies into Swedish campaigns, manage product launches, promotions and communications.

You will combine digital marketing, content creation and close collaboration with sales and international teams to strengthen our premium brand and drive lead generation in the Swedish market.