Marketing Content and Operations Specialist

Cochlear; Göteborgs kommun; Hybrid; SEK 600,000 - 900,000; Full time

Job summary

Cochlear is seeking a Marketing Communications Specialist for Europe to support strategic marketing plans across the sub-region. You will coordinate campaigns, adapt messaging, and ensure brand consistency across channels in collaboration with EMEA and Global teams.

The role requires developing content, tracking KPIs, and managing budgets while supporting consumer events. International travel (~25%) and cross-cultural collaboration are expected as part of the position.

Qualifications

• Minimum 4 years in marketing, communications, or campaign marketing.
• Experience in digital marketing, product lifecycle management, and working in international matrix organizations is a plus.
• Strong brand development and content strategy skills.
• Ability to coordinate integrated marketing campaigns and manage marketing channels.
• Experience in content personalization and marketing performance management.
• Excellent written and verbal communication skills.
• Strong reporting and analytical abilities.
• Initiative and self-dependence in identifying business needs and providing solutions.

Responsibilities

• Support the execution of strategic marketing plans across the sub-region, ensuring alignment with the EMEA and global strategic marketing strategy.
• Plan and execute new marketing initiatives and campaigns across the European sub-region.
• Oversee the implementation of campaigns, track KPIs, and monitor effectiveness in collaboration with EMEA & Global teams.
• Adapt, streamline, and manage product, corporate messaging, and marketing materials across all channels.
• Act as a brand champion, ensuring content creation aligns with internal processes and brand guidelines.
• Support consumer events and programs, ensuring compliance with regulatory requirements.
• Manage marketing collateral registration and approval processes.
• Assist in budget allocation for special projects/campaigns and track spending.
• Maintain marketing tools and databases, ensuring efficient document management.

Skills

Brand development

Content strategy

Campaign coordination

Marketing analytics

Written communication

Intercultural collaboration

Education

Bachelor’s degree in marketing or business administration

Job description

Change people’s lives and love what you do! Cochlear develops world-leading medical devices that help people hear. As a top 100 medical device company and market-leader in implantable hearing devices, more people choose a Cochlear-branded cochlear implant system than any other. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people’s lives.The OpportunityThe Marketing Communications Specialist, Europe plays a crucial role in shaping the Cochlear customer experience by supporting the development, implementation, and delivery of our marketing and communications strategy. This role oversees and coordinates marketing materials, campaigns, and tracking data to ensure the marketing function has full oversight of B2B and B2C marketing activities across the European sub-region.Location: Europe Hub locations , preferable Mechelen, Vienna, GothenburgKey ResponsibilitiesSupport the execution of strategic marketing plans across the sub-region, ensuring alignment with the EMEA and global strategic marketing strategy.Plan and execute new marketing initiatives and campaigns across the European sub-region.Oversee the implementation of campaigns, track KPIs, and monitor effectiveness in collaboration with EMEA & Global teams.Adapt, streamline, and manage product, corporate messaging, and marketing materials across all channels.Act as a brand champion, ensuring content creation aligns with internal processes and brand guidelines.Support consumer events and programs, ensuring compliance with regulatory requirements.Manage marketing collateral registration and approval processes.Assist in budget allocation for special projects/campaigns and track spending.Maintain marketing tools and databases, ensuring efficient document management.About You. As we grow our operations, we are looking for people who share our passion for delivering quality hearing solutions to our customers. To add value to Cochlear in this role, you'll be able to demonstrate the following skills and experience:Education:Bachelor’s degree in marketing or business administration.Experience:Minimum 4 years in marketing, communications, or campaign marketing. Experience in digital marketing, product lifecycle management, and working in international matrix organizations is a plus.Skills:Strong brand development and content strategy skills.Ability to coordinate integrated marketing campaigns and manage marketing channels.Experience in content personalization and marketing performance management.Excellent written and verbal communication skills.Strong reporting and analytical abilities.Initiative and self-dependence in identifying business needs and providing solutions.Region-specific Requirements:International travel required (estimated 25%)Ability and willingness to work with people from different cultural backgroundsA Little About CochlearCochlear’s mission is to help people hear and be heard. Around the world, more people chose a Cochlear-branded hearing implant system than any other. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people’s lives. Learn and grow with us as we tackle the most complex challenges in helping people to Hear Now. And Always. Cochlear is the global market leader in implantable hearing solutions including cochlear implant systems (CI) and bone anchored hearing aids (Baha).#cochlearcareers #TogetherCochlear