Marketing and Communications Specialist

Atlas Copco Group Co.,Ltd; Stockholms kommun; Hybride; SEK 480 000 - 640 000; Plein temps

Résumé du poste

Atlas Copco Group Co.,Ltd in Stockholm is seeking a Marketing and Communications Specialist to drive regional strategies within the Nordic region, reporting to the General Manager. You will shape how we present high-quality products and solutions to customers, collaborating with HR, sales, product specialists, and factory marketing teams to strengthen our brand and grow business.

This hybrid role offers opportunities to lead multi-channel campaigns, CRM initiatives, and events, with a focus on

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or closely related field.
• Five years of hands-on marketing communications/digital marketing experience, preferably in B2B.
• Proven track record collaborating with sales to drive commercial success.
• Experience planning and executing multi-channel marketing campaigns.
• Proficiency using CRM systems to engage customers and gather insights.
• Strong digital marketing skills including social media, lead generation, and analytics.
• Strong project management to lead initiatives end-to-end.
• Excellent communication in Swedish and English.

Responsabilités

• Design and implement marketing and communication plans across the Nordic region.
• Manage digital marketing and enhance customer engagement.
• Lead CRM and customer insight efforts.
• Coordinate events and product rollouts.
• Create and curate marketing content.
• Foster internal communication and collaboration.

Connaissances

Marketing communications

Digital marketing

CRM proficiency

Multi-channel campaigns

Sales collaboration

Project management

SEO analytics

Bilingual: Swedish & English

Formation

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Outils

CRM systems

Description du poste

The role

Atlas Copco Power Technique Nordic is the Nordic sales and service organization for Atlas Copco's Power Technique business. We are responsible for sales, marketing, service, and customer development across the Nordic region, working closely with our factories and global product companies to bring innovative solutions to market and create value for our customers.

As our next Marketing and Communications Specialist based in Stockholm, you will play a vital role in driving our regional marketing and communication strategies within the Nordic region. Reporting directly to the General Manager, you will be instrumental in shaping how we present our high-quality products and solutions to customers and stakeholders, contributing significantly to our business growth and brand presence.

Key Responsibilities

Design and implement marketing and communication plans

• Develop strategic marketing initiatives that align with company goals and market trends across the Nordic region.
• Collaborate with cross-functional teams to support go-to-market strategies and business development projects.

Manage digital marketing and enhance customer engagement

• Oversee the operation of websites, social media platforms, and digital campaigns to maximize reach and engagement.
• Utilize data-driven approaches to generate leads and deepen customer relationships.

Lead CRM and customer insight efforts

• Champion CRM best practices within the region and utilize insights to drive sales effectiveness and informed business decisions.
• Analyze and interpret customer data to identify opportunities for growth and improved customer experience.

Coordinate events and product rollouts

• Plan and execute trade shows, product launches, and customer engagement events ensuring consistent branding and impactful experiences.

Create and curate marketing content

• Produce compelling materials including newsletters, brochures, case studies, and promotional content to support branding and marketing objectives.
• Maintain and update marketing assets and digital channels to ensure relevance and effectiveness.

Foster internal communication and collaboration

• Work closely with HR, sales, product specialists, and factory marketing teams to align communication efforts and promote company values.
• Support initiatives that enhance employee engagement, wellbeing, and organizational alignment in the region.

Your Skills And Experience

Essential Qualifications and Experience

• Bachelor's degree in Marketing, Communications, Business Administration, or a closely related field.
• At least five years of hands‑on experience in marketing communications, digital marketing, or related roles, preferably within a B2B environment.
• Proven track record in collaborating effectively with sales teams to drive commercial success.
• Experience in planning and executing comprehensive multi‑channel marketing campaigns effectively.
• Proficiency in utilizing CRM systems to enhance customer engagement and gather actionable business insights.
• Strong digital marketing skills, including social media management, lead generation, and marketing analytics.
• Highly skilled in project management with the ability to lead initiatives independently from conception to completion.
• Excellent communication abilities in both Swedish and English, with a talent for crafting clear, persuasive messages.

Attributes for Success

• Business acumen with a customer‑oriented mindset.
• Self‑motivated, proactive, and confident in taking ownership of projects and outcomes.
• A balance of creativity and analytical thinking to drive innovative and data‑informed marketing solutions.
• Highly organized with the ability to manage multiple priorities in a dynamic environment.
• Collaborative spirit, open to working across various teams and cultures.
• Driven by a passion for delivering excellent customer experiences and advancing digital transformation.

Desirable Skills

• Experience in industries related to industrial, technical, construction, rental, or equipment sectors.
• Familiarity with SEO strategies, Google Analytics, marketing automation tools, and digital advertising platforms.
• Knowledge of Adobe Creative Suite, SharePoint, AEM, Sprout Social, or Cision is a plus.

We strongly encourage candidates from diverse professional backgrounds to apply even if they do not meet every criterion. Diverse perspectives enrich our team and invigorate our approach.

Your Compensation And Benefits

At Atlas Copco Group, we prioritize equitable and transparent compensation aligned with job responsibilities and market standards, without any discrimination based on personal characteristics including gender, race, ethnicity, religion, physical ability, sexual orientation, or marital status. Our competitive compensation packages are designed to attract and retain talented individuals in each local market.

Beyond salary, we offer a supportive work environment that fosters continuous learning and professional growth. Employees have access to comprehensive development programs, mentoring, and opportunities to contribute meaningfully to impactful projects. Our culture encourages collaboration, trust, and innovation, helping you build a rewarding long-term career.

Your location

This position offers a flexible hybrid work setup, enabling you to balance remote working days with onsite presence at our Atlas Copco Power Technique office in Sickla, Stockholm. This arrangement supports both focused individual work and enriching team collaboration.

Why it is great to work with us

Joining Atlas Copco means becoming part of a global community where knowledge sharing and continuous learning are integral to our success. We invest in your professional growth, offering opportunities to enhance your skills and explore innovative ideas. Our commitment to innovation, empowerment, and inclusive leadership ensures you can make a significant impact and advance your career in a supportive environment.