Influencer Campaign Coordinator

H&M; Stockholms kommun; On-site; SEK 360,000 - 520,000; Full time

Job summary

H&M Group is seeking an Influencer Marketing Coordinator to drive day-to-day execution of campaigns across markets. You will collaborate with campaign managers, agencies, creators and internal stakeholders to ensure timely, on-brand delivery and alignment with business goals.

Based in Stockholm, this hands-on role handles planning, asset provisioning, budget tracking, and performance monitoring while solving challenges and building strong influencer relationships.

Qualifications

• Experience in influencer marketing, creator partnerships, or social media campaigns.
• Fluent in English with excellent written and verbal communication; German language exposure is a plus.
• Comfortable with campaign data, reporting, and performance tracking.
• Experience with the German market and affiliate marketing is advantageous.

Responsibilities

• Assist planning, organization, and execution of influencer campaigns.
• Ensure materials and assets are provided to influencers and agencies, and campaigns launch on schedule.
• Serve as primary contact between brand, agencies, and influencers, handling briefs and approvals.
• Monitor live campaigns, track performance, and identify optimization opportunities.
• Assist managing campaign budgets, expenses, and liaison with finance and legal on contracts.

Skills

Influencer marketing

Campaign coordination

German market knowledge

Data reporting

Job description

WHAT YOU’LL DO

As our Influencer Marketing Coordinator, you will play a key role in the day-to-day execution of influencer marketing campaigns across multiple markets. Working closely with campaign managers, agencies, creators and internal stakeholders, you'll help ensure campaigns are delivered smoothly, on time, and aligned with our creative and business objectives. This is a hands‑on coordination role suited for someone who enjoys working in a fast‑paced environment, managing multiple priorities at once and solving challenges along the way.

• Assistin the planning, organization, and execution of influencer marketing campaigns.
• Ensure all necessary materials and assets are provided to influencers and agencies, and campaigns are launched on schedule.Review influencer content to ensure it meets brand guidelines and campaign objectives before publishing.
• Serve as the primary point of contact between the brand, agencies, and influencers. Manage communications, briefings, and approvals, ensuring expectations and timelines are clear and adhered to.
• Monitor and support live campaigns, helping track campaign performance and key metrics while identifying opportunities for optimisation and improvement.
• Assistin managing campaign budgets, tracking expenses, and ensuring cost-effective use of resources. Liaise with finance and legal teams on contracts and payments as needed.
• Maintain and nurture relationships with influencers, ensuring they feel supported and motivated to deliver their best work for the brand.Assistinidentifyingnew influencers for future partnerships.
• Act as the first line of support to resolve any campaign-related issues that arise with influencers or agencies, from delays to miscommunications or content concerns.

WHO YOU ARE

We are looking for people with…

• Experience working with influencer marketing, creator partnerships, social media campaigns or similar marketing activations in Germany, with great understanding of SoMe platforms such as TikTok and Instagram.
• Passionate about staying up to date with social media trends and a strong understanding of the younger audience and what creates engaging activations.
• Comfortable working with campaign data, reporting and performance tracking.
• Experience working with the German market, German language skills and/or exposure to affiliate marketing are considered advantages.
• Fluent in English, with excellent written and verbal communication skills;additionalregional languages (German) are a plus.

And people who are…

• Comfortable working in a fast-paced environment where priorities can shift quickly. You are proactive, solution-oriented and enjoy finding ways to make things happen.
• Excellent organizational skills and attention to detail. Able to structure and manage large volumes of deliverables, parallel campaigns, and reporting thereof.
• You thrive while juggling multiple projects and deliverables at the same time,maintainingcalm and good judgment.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You’llbe part of a collaborative environment where your ideas matter.

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all,it’sour people who make us who we are.

This is a full-time permanent position based in Stockholm.