Hybrid Creative Copywriter: Big Ideas & Campaigns

POC; Stockholms kommun; Hybrid; SEK 420,000 - 520,000; Full time

Job summary

POC in Stockholm, Sweden, is seeking a Creative Copywriter to lead development of commercial concepts and campaign ideas, from first idea to final execution across all channels. You’ll collaborate with the Brand and Content teams, including our global art director, product copywriter and designers, to craft stories about POC, products and athletes.

You’ll be able to run with ideas from start to finish, presenting and defending new concepts as you write copy for advertising, digital content,

Qualifications

• 3+ years as a creative copywriter, agency or in-house, with campaigns led from idea to launch.
• Portfolio showing campaign concepts and ideas, not just copy.
• Confident presenting ideas to stakeholders and senior leadership.
• Comfortable across different media and formats.
• Knowledge of media production, communication and dissemination techniques.
• Understanding of how to promote and sell products and services.
• Ability to lead and motivate others.
• Willingness to give/receive feedback and adapt ideas accordingly.
• Flexible to prioritize business needs.
• Interest in skiing and/or cycling is a plus.
• See AI as a tool to enhance copy without compromising brand voice.

Responsibilities

• Turn product development ideas into consumer-facing concepts.
• Evolve the brand experience and guidelines, including POC voice and tone.
• Ensure concepts stay visible from ideation to delivery.
• Write campaign copy for digital and print advertising, film, stores, social media and landing pages.
• Develop stories to engage with the community.
• Translate product insight into clear creative direction.

Skills

Concept development

Native English writing

Campaign experience

Portfolio showcasing concepts

Presentation to leadership

Media versatility

Media production knowledge

Brand voice and tone

Feedback and adaptability

Interest in skiing/cycling (optional)

AI as a tool for copy

Job description

POC in Stockholm, Sweden, is seeking a Creative Copywriter to lead development of commercial concepts and campaign ideas, from first idea to final execution across all channels. You’ll collaborate with the Brand and Content teams, including our global art director, product copywriter and designers, to craft stories about POC, products and athletes.

You’ll be able to run with ideas from start to finish, presenting and defending new concepts as you write copy for advertising, digital content,