Creative Copywriter

POC; Stockholms kommun; Hybrid; SEK 420,000 - 520,000; Full time

Job summary

POC in Stockholm, Sweden, is seeking a Creative Copywriter to lead development of commercial concepts and campaign ideas, from first idea to final execution across all channels. You’ll collaborate with the Brand and Content teams, including our global art director, product copywriter and designers, to craft stories about POC, products and athletes.

You’ll be able to run with ideas from start to finish, presenting and defending new concepts as you write copy for advertising, digital content,

Qualifications

• 3+ years as a creative copywriter, agency or in-house, with campaigns led from idea to launch.
• Portfolio showing campaign concepts and ideas, not just copy.
• Confident presenting ideas to stakeholders and senior leadership.
• Comfortable across different media and formats.
• Knowledge of media production, communication and dissemination techniques.
• Understanding of how to promote and sell products and services.
• Ability to lead and motivate others.
• Willingness to give/receive feedback and adapt ideas accordingly.
• Flexible to prioritize business needs.
• Interest in skiing and/or cycling is a plus.
• See AI as a tool to enhance copy without compromising brand voice.

Responsibilities

• Turn product development ideas into consumer-facing concepts.
• Evolve the brand experience and guidelines, including POC voice and tone.
• Ensure concepts stay visible from ideation to delivery.
• Write campaign copy for digital and print advertising, film, stores, social media and landing pages.
• Develop stories to engage with the community.
• Translate product insight into clear creative direction.

Skills

Concept development

Native English writing

Campaign experience

Portfolio showcasing concepts

Presentation to leadership

Media versatility

Media production knowledge

Brand voice and tone

Feedback and adaptability

Interest in skiing/cycling (optional)

AI as a tool for copy

Job description

Job Details

• Applications are considered on a rolling basis
• Hybrid

Job Description

As a Creative Copywriter, you’ll lead the development of commercial concepts and campaign ideas, and see them through from first idea to final execution across all our channels.

You’ll work closely with the rest of the Brand and Content team, particularly our global art director, product copywriter and graphic designers, to ideate, create and communicate stories about POC, our products and our athletes.

You’ll be able to run with ideas from start to finish. You’ll feel just as comfortable presenting and defending new concepts as you do writing copy and content for everything from advertising to digital content, social media, and editorial.

You’ll work closely with the product team to turn early-stage product backgrounds, colour stories and seasonal themes into sharp, tangible concepts, messaging frameworks and storylines that guide all communication.

Product copy, packaging copy and SEO content are handled elsewhere in the team. This role is about the big ideas and the stories that carry them.

What You’ll Do

• Turn product development ideas into consumer-facing concepts.
• Play a role in evolving the brand experience and guidelines, including the POC voice and tone.
• Ensure creative concepts stay present from ideation until delivery.
• Write campaign copy – concepts, headlines, taglines, scripts and key messaging – for digital and print advertising, film, physical stores, social media and campaign landing pages.
• Develop stories to engage with our community.
• Translate product insight into clear creative direction.

Requirements

Skills & Requirements

YOU

• Love creating concepts and commercial strategies just as much as you love writing.
• Are a native or native-level English writer.
• Have at least 3 years of experience as a creative copywriter, from an agency or in-house, including campaign concepts you’ve led from idea to launch.
• Have a portfolio that shows campaign concepts and ideas you’ve developed, not only written copy.
• Are confident presenting and pitching ideas to stakeholders and senior leadership.
• Are comfortable working across different types of media and formats.
• Know media production, communication and dissemination techniques.
• Understand principles and methods for promoting and selling products and services.
• Can lead and motivate others to follow a particular direction.
• Can both give and receive feedback, and alter ideas, approaches or deliveries accordingly.
• Are flexible and willing to adapt priorities to meet business needs.
• Have an interest in skiing and/or cycling (a plus, not a requirement).
• See AI as a useful tool and know when it can help you work smarter and simplify the copy process without compromising on craft or brand voice.

About the company

Born and based in Stockholm, Sweden, POC is a safety and performance pioneer on a global mission: protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. Creating all types of protection for cycling and snow sports, POC uses research, scientific methods and rigorous testing in its pursuit of innovation. POC was founded in Stockholm, 2004 where it continues to have its head office. It has subsidiary offices in Park City UT, Salzburg, Austria and Christchurch, New Zealand.