Head of Marketing & GTM (Founding Team)

Migma; Stockholms kommun; On-site; SEK 900,000 - 1,300,000; Full time

Job summary

Migma is seeking a founding Head of Marketing & GTM to own end-to-end growth: positioning, content, campaigns, paid, events, and community, from idea to execution. You will be the first marketing hire and a core partner to the founders on how Migma shows up in the market.

You’ll build the story, brand, and pipeline, ship high-velocity GTM plays, and design repeatable growth engines while shaping future marketing team growth in a visually driven, viral product space.

Qualifications

• 5–8+ years in B2B SaaS or product-led tools.
• Experience as first or early marketing hire at a startup.
• Shipped at least one notable GTM motion with clear growth outcomes.
• Comfortable with scrappy, experimental marketing that fits Migma's creative tone.
• Strong operator: can prioritize, say no, and hit targets in a resource-constrained environment.

Responsibilities

• Own GTM strategy and funnel: Define ICPs, core messaging, and positioning across segments (ecommerce, SaaS, agencies)
• Design and run GTM plays for launches (Product Hunt, seasonal campaigns, new features)
• Execute multi-channel campaigns (email, social, paid, SEO, partnerships) with speed and iteration
• Set up and optimize paid acquisition (Meta, Google, LinkedIn) with clear CAC/LTV targets
• Create content matching Migma's chaotic, self-aware, zero corporate brand voice
• Plan and run events, meetups, and hackathons around email and creative automation
• Choose and implement core tools (CRM, marketing automation, analytics)
• Create repeatable playbooks for future hires and contractors

Skills

GTM strategy

Multi-channel marketing

Paid advertising

Content creation

Campaign optimization

Analytics

Strong writing

Tools

CRM

Marketing automation

Analytics

Job description

All Jobs / Head of Marketing & GTM (Founding Team)

Head of Marketing & GTM (Founding Team)

Full-time

About the role

MigmaAI is looking for a founding Head of Marketing & GTM to own end-to-end growth: positioning, content, campaigns, paid, events, and community, from idea to execution. You will be the first marketing hire and a core partner to the founders on how Migma shows up in the market.

As our founding Head of Marketing & GTM, you'll own Migma's story, brand, and pipeline. This is a playground for high-velocity creative GTM with a product that is inherently visual and viral. You'll ship campaigns, turn experiments into a repeatable growth engine, and build the foundation for future marketing team growth.

What you'll do

• Own GTM strategy and funnel: Define ICPs, core messaging, and positioning across segments (ecommerce, SaaS, agencies)
• Design and run GTM plays for launches (Product Hunt, seasonal campaigns, new features)
• Execute multi-channel campaigns (email, social, paid, SEO, partnerships) with speed and iteration
• Set up and optimize paid acquisition (Meta, Google, LinkedIn) with clear CAC/LTV targets
• Create content matching Migma's chaotic, self-aware, zero corporate brand voice
• Plan and run events, meetups, and hackathons around email and creative automation
• Choose and implement core tools (CRM, marketing automation, analytics)
• Create repeatable playbooks for future hires and contractors

What we're looking for

• 5–8+ years in B2B SaaS or product-led tools, with experience as first or early marketing hire at a startup
• Full-stack skill set: can run ads, write landing copy, orchestrate launches, and manage analytics
• Shipped at least one notable GTM motion with clear growth outcomes
• Comfortable with scrappy, experimental marketing that fits Migma's creative tone
• Strong operator: can prioritize, say no, and hit targets in a resource-constrained environment