Founding Growth Marketer & GTM Leader

Migma; Stockholms kommun; Presencial; SEK 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Migma is seeking a founding Head of Marketing & GTM to own end-to-end growth: positioning, content, campaigns, paid, events, and community, from idea to execution. You will be the first marketing hire and a core partner to the founders on how Migma shows up in the market.

You’ll build the story, brand, and pipeline, ship high-velocity GTM plays, and design repeatable growth engines while shaping future marketing team growth in a visually driven, viral product space.

Formación

• 5–8+ years in B2B SaaS or product-led tools.
• Experience as first or early marketing hire at a startup.
• Shipped at least one notable GTM motion with clear growth outcomes.
• Comfortable with scrappy, experimental marketing that fits Migma's creative tone.
• Strong operator: can prioritize, say no, and hit targets in a resource-constrained environment.

Responsabilidades

• Own GTM strategy and funnel: Define ICPs, core messaging, and positioning across segments (ecommerce, SaaS, agencies)
• Design and run GTM plays for launches (Product Hunt, seasonal campaigns, new features)
• Execute multi-channel campaigns (email, social, paid, SEO, partnerships) with speed and iteration
• Set up and optimize paid acquisition (Meta, Google, LinkedIn) with clear CAC/LTV targets
• Create content matching Migma's chaotic, self-aware, zero corporate brand voice
• Plan and run events, meetups, and hackathons around email and creative automation
• Choose and implement core tools (CRM, marketing automation, analytics)
• Create repeatable playbooks for future hires and contractors

Conocimientos

GTM strategy

Multi-channel marketing

Paid advertising

Content creation

Campaign optimization

Analytics

Strong writing

Herramientas

CRM

Marketing automation

Analytics

Descripción del empleo

Migma is seeking a founding Head of Marketing & GTM to own end-to-end growth: positioning, content, campaigns, paid, events, and community, from idea to execution. You will be the first marketing hire and a core partner to the founders on how Migma shows up in the market.

You’ll build the story, brand, and pipeline, ship high-velocity GTM plays, and design repeatable growth engines while shaping future marketing team growth in a visually driven, viral product space.