Head of Brand Experience

Peak Performance; Stockholms kommun; On-site; SEK 900,000 - 1,500,000; Full time

Job summary

Peak Performance is seeking a senior professional to lead Visual Merchandising and Brand Activation. You will create immersive in-store experiences that blend premium retail standards with creative direction, ensuring global concepts translate locally.

The role involves budget ownership, agency coordination, and cross-market leadership to drive sales and brand impact. You will collaborate with the Creative Director and VP Marketing to deliver scalable store concepts, adapt global guidelines for

Qualifications

• 10+ years in brand, retail activation or creative production across omni formats.
• Proven track record linking retail experiences to commercial results.
• Strong creative vision with ability to scale initiatives.
• Experience leading VM teams and managing external agencies.
• Comfort working across multiple markets and cultures.

Responsibilities

• Create immersive in-store experiences that drive sales and set premium retail standards.
• Collaborate with Creative Director and VP Marketing to scale store concepts and window displays.
• Develop scalable shop-in-shop and wholesale concepts for partners.
• Set Visual Merchandising direction to maintain consistency across markets.
• Adapt global creative for local relevance and evolve regional guidelines.
• Lead seasonal activations including digital-physical integration.
• Own budget and use sell-out data to sharpen every season.

Skills

Brand strategy

Retail activation

Creative production

Budget management

Agency management

Multi-market

AI in marketing

Outdoor lifestyle

Job description

Established in 1986 in the Swedish mountains, our love for skiing in untouched terrain and embarking on adventures in the wild run deep. Our purpose is simple: to bring this freeride spirit to the world. With our products, we aim to make adventures possible 365 days a year.

We are driven by passion, togetherhood, responsibility and winning spirit. We know that an inspiring spread of unique abilities and personalities contribute to our dynamic culture and our success. Now, we are looking for a new talent to join our team.

From flagship to shop-in-shop and wholesale doors, you own the creative vision for every physical place customers meet the brand, and your work directly shapes how the business performs.

What you will do:

• Create immersive in-store experiences that drive sales, not just brand perception, and translate the creative vision into premium retail and Visual Merchandising standards
• Work closely with Creative Director and VP Marketing to deliver and scale the store concept, windows, A-spots and make Peak Performance stick out in the industry
• Develop scalable shop-in-shop and wholesale concepts that give partners a reason to offer us more space and better placement
• Set the Visual Merchandising Direction and work closely with the VM team to ensure every market holds a consistent, creative standard
• Adapt global creative for local relevance and evolve regional guidelines
• Set the creative brief for seasonal activations, including digital-physical integration
• Own your budget, decide what gets approved, and use store and sell-out results to sharpen every season

Why this role is different:

You have the authority from concept through delivery. In charge of agency work and adapt global standards locally without case-by-case sign-off. Your work has a visible impact on both brand and business. You report directly to the VP Marketing.

What you bring:

• 10+ years in brand, retail activation or creative production across omni formats at global consumer brands
• A track record of connecting retail experience to commercial results
• Strong creative vision and the discipline to deliver at scale
• Experience managing VM teams and external agencies
• Confidence working across multiple markets
• Understanding of AI and how to use it in the line of work
• A genuine love of the mountains, the outdoors and active lifestyle culture

What we offer:

We offer you an inspiring work environment where our values of Passion, Togetherhood, Responsibility and Winning Spirit are at the core of everything we do, promoting creativity, teamwork, accountability, and progress. You get the opportunity to work with a great team that shares your passion for sports and outdoor life. We are on a growth journey, finding our line and building our future success. That provides interesting challenges and possibilities in all roles for the person who is curious and likes to get things done. We’re small enough for you to play a key role regardless of your position, but big enough to have a global presence. At Peak Performance, you get the best of both worlds.