Head of Brand Experience: Lead Immersive Retail & Global

Peak Performance; Stockholms kommun; On-site; SEK 900,000 - 1,500,000; Full time

Job summary

Peak Performance is seeking a senior professional to lead Visual Merchandising and Brand Activation. You will create immersive in-store experiences that blend premium retail standards with creative direction, ensuring global concepts translate locally.

The role involves budget ownership, agency coordination, and cross-market leadership to drive sales and brand impact. You will collaborate with the Creative Director and VP Marketing to deliver scalable store concepts, adapt global guidelines for

Qualifications

• 10+ years in brand, retail activation or creative production across omni formats.
• Proven track record linking retail experiences to commercial results.
• Strong creative vision with ability to scale initiatives.
• Experience leading VM teams and managing external agencies.
• Comfort working across multiple markets and cultures.

Responsibilities

• Create immersive in-store experiences that drive sales and set premium retail standards.
• Collaborate with Creative Director and VP Marketing to scale store concepts and window displays.
• Develop scalable shop-in-shop and wholesale concepts for partners.
• Set Visual Merchandising direction to maintain consistency across markets.
• Adapt global creative for local relevance and evolve regional guidelines.
• Lead seasonal activations including digital-physical integration.
• Own budget and use sell-out data to sharpen every season.

Skills

Brand strategy

Retail activation

Creative production

Budget management

Agency management

Multi-market

AI in marketing

Outdoor lifestyle

Job description

Peak Performance is seeking a senior professional to lead Visual Merchandising and Brand Activation. You will create immersive in-store experiences that blend premium retail standards with creative direction, ensuring global concepts translate locally.

The role involves budget ownership, agency coordination, and cross-market leadership to drive sales and brand impact. You will collaborate with the Creative Director and VP Marketing to deliver scalable store concepts, adapt global guidelines for