Growth Lead | Multi-Channel Performance & Scale

Happy Socks; Stockholms kommun; On-site; SEK 900,000 - 1,200,000; Full time

Job summary

Happy Socks seeks a Head of Growth to own performance marketing across Meta, TikTok, Google Ads, Affiliate and SEO. You’ll set acquisition strategy, drive MMM-based measurement, and build scalable systems for global markets with a hands-on leadership approach.

You’ll report to the CMO and collaborate with Creative, Go-to-Market, PR, CRM, and ecommerce to align acquisition with brand and product priorities. This role blends strategy with execution.

Qualifications

• 2–3 years minimum in growth/performance marketing across multiple channels.
• Experience with ROAS, CAC, LTV, DP2, CIR/MER metrics.
• Experience building scalable creative production pipelines for a fast-moving DTC/ecommerce environment.
• Strong measurement background with MMM and incrementality testing, or equivalent attribution modeling.
• Experience managing multi-market campaigns with localization focus.

Responsibilities

• Own performance marketing strategy, budget, and execution across Meta, TikTok, Google Ads, Affiliate and SEO.
• Lead measurement stack and attribution; translate insights into budget/channel decisions.
• Oversee paid social creative pipeline end-to-end and coordinate with in-house and external teams.
• Develop and scale growth systems and tooling to automate marketing operations and partnerships.

Skills

Growth strategy

Cross-channel marketing

Data-driven decision making

Leadership

Tools

Looker Studio

Sigma

Funnel.io

Fospha

Triple Whale

Northbeam

Job description

Happy Socks seeks a Head of Growth to own performance marketing across Meta, TikTok, Google Ads, Affiliate and SEO. You’ll set acquisition strategy, drive MMM-based measurement, and build scalable systems for global markets with a hands-on leadership approach.

You’ll report to the CMO and collaborate with Creative, Go-to-Market, PR, CRM, and ecommerce to align acquisition with brand and product priorities. This role blends strategy with execution.