Global Design & UX Lead

Hayppgroup; Stockholms kommun; On-site; SEK 1,000,000 - 1,400,000; Full time

Benefits offered by this job

Competitive pension

Private healthcare

30 days paid vacation

Parental pay lift

Wellness allowance 5000 SEK per year

Team events

Job summary

Haypp Group is seeking our first Global Design & UX Lead to establish and scale design across a complex international ecosystem of products and markets. You will own the global UX and design vision, build a scalable design system, and balance local needs with global consistency while collaborating with Product, Engineering, Brand, Marketing, and Commercial teams.

The role reports to the Head of Product and blends strategic leadership with hands-on design, embracing AI capabilities and modern

Qualifications

• 6-10 years of experience in Product Design, UX Design or Digital Design with leadership exposure.
• Experience building and scaling design systems across products, brands or markets.
• Experience leading designers through people management or senior design leadership.
• Strong understanding of UX, interaction design, user research, design operations, and customer journeys.
• Experience collaborating with Product, Engineering, Brand, Marketing, and Commercial teams.

Responsibilities

• Own and evolve the global UX and design vision across Haypp Group's brands and digital products.
• Establish and scale a global design system across markets, platforms, and storefronts.
• Define design principles, governance models, and cross-team ways of working.
• Drive user-centered design through research, testing, insights, and performance data.
• Partner with Product, Engineering, Brand, and Commercial stakeholders globally to ensure consistency.
• Mentor designers and strengthen design capabilities and maturity across the organization.
• Connect design decisions to business outcomes including conversion, retention, and engagement.
• Stay at the forefront of emerging design technologies and AI capabilities.

Skills

Product Design

UX Design

Design Systems

People Management

Cross-functional Collaboration

AI in Design

E-commerce

English Fluency

Job description

HAYPP GROUP

At Haypp Group, we address one of the world's biggest public health challenges: smoking. With more than one billion smokers globally and millions of smoking-related deaths every year, our mission is to inspire and accelerate the shift towards smoke-free enjoyment by making alternative nicotine products more accessible online.

Haypp Group is a global e-commerce leader in smoke-free nicotine alternatives, operating 17 digital storefronts across seven markets and serving more than one million active customers worldwide. Through a portfolio of eleven consumer-facing brands, including Northerner, Snusbolaget, Nicokick and Haypp, we are helping drive the transition from smoking to less harmful alternatives.

Headquartered in Stockholm, Sweden, our team of approximately 300 people globally combines expertise in e-commerce, technology, product development, design, and digital marketing. As a truly international business, we operate across multiple markets, languages, brands, and customer journeys, creating unique opportunities to build consistent, scalable, and customer-centric experiences on a global scale.

THE ROLE

We're looking for our first Global Design & UX Lead at Haypp Group. This is a unique opportunity to establish and scale design across a complex international ecosystem of products, platforms, customer journeys, and markets, creating a shared vision for how millions of customers experience our digital storefronts.

As Haypp Group continues to grow internationally across multiple brands and markets, we've established a global Brand team to strengthen consistency and brand identity across the business. We are now looking for a design leader who can bring the same strategic approach to our digital customer experience.

Reporting to the Head of Product, you will own the global UX and design vision across our brands, products, and customer journeys. You will play a key role in building a scalable design practice, establishing a global design system, and ensuring a seamless user experience across markets while balancing local needs with global consistency. Working closely with Product, Engineering, Brand, Marketing, and Commercial teams, you will drive design excellence, champion user-centered thinking, and help shape how millions of customers interact with our products and brands. You will also help future-proof how we work by leveraging emerging technologies, AI capabilities, and modern SaaS platforms to improve design effectiveness and customer outcomes.

This role is ideal for an experienced design professional who is ready to take the next step into a broader, more strategic leadership role, while still enjoying hands-on involvement in design and customer experience

Hybrid work model with in-office collaboration Tuesday to Thursday at our Stockholm office on Södermalm, balancing flexibility with strong team connection.

WHAT YOU WILL DO

• Own and evolve the global UX and design vision across Haypp Group's brands and digital products
• Establish and scale a global design system across markets, platforms, and storefronts
• Define design principles, governance models, and ways of working across teams
• Drive user-centered design through research, testing, insights, and performance data
• Partner closely with Product, Engineering, Brand, and Commercial stakeholders globally
• Ensure consistent and seamless customer experiences across brands, platforms, and markets
• Mentor designers and strengthen design capabilities and maturity across the organization
• Connect design decisions to business outcomes including conversion, retention, and engagement
• Stay at the forefront of emerging design technologies, AI capabilities, and SaaS platforms, helping shape how Haypp leverages new tools, workflows, and ways of working

WHAT WE ARE LOOKING FOR

• 6-10 years of experience in Product Design, UX Design, Digital Design, or related fields, including experience leading projects, teams, or design practices
• Proven experience building and scaling design systems across multiple products, brands, or markets
• Experience leading designers through direct people management or senior design leadership
• Strong understanding of UX, interaction design, user research, design operations, and customer journeys
• Experience working cross-functionally with Product, Engineering, Brand, Marketing, and Commercial teams
• Strong understanding of modern design ecosystems, including design tools, AI-powered workflows, and SaaS platforms
• Ability to balance strategic thinking with hands-on execution when needed
• Strong stakeholder management, communication, and influencing skills
• Experience from e-commerce, digital consumer products, marketplaces, or similar environments is highly valued
• Fluent in English

YOU WILL PROBABLY THRIVE HERE IF YOU

• Enjoy building and scaling design capabilities, frameworks, and teams
• Combine strong design thinking with commercial understanding and business impact
• Enjoy creating clarity, structure, and alignment in growing organizations
• Are curious about emerging technologies and excited by the opportunities AI can create for teams and customers

WHAT WE OFFER

We are a value-driven company with our values We Team Up, Innovation Drives Us, Inclusion and Non-Hierarchy, and Going the Extra Mile at the heart of everything we do.

At Haypp Group, you can always expect supportive colleagues who want to achieve things together and a culture where everyone's voice matters. We encourage ideas from all parts of the organization and are not afraid to try new things. At the same time, we celebrate achievements and recognize the hard work that goes into reaching them.

Because our people are our most important differentiator, we offer generous benefits including:

• Competitive occupational pension
• Insurance plan, including private healthcare
• 30 days of paid vacation
• Parental pay lift
• Wellness allowance of 5,000 SEK per year
• Regular social activities and team events

Haypp Group is committed to equality and diversity and welcomes applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, or marital status.