Global Business Development & Marketing Manager

KraftPowercon - Göteborg; Göteborg; On-site; SEK 60 000 - 100 000; Full time

Job summary

An innovative global leader in Air Pollution Control and Green Hydrogen is seeking a Global Business Development & Marketing Manager. This pivotal role involves crafting growth strategies and executing them effectively across various channels to expand the customer base. With a focus on value-selling, you will collaborate with product managers and local markets to ensure competitive positioning and drive sustainable growth. Join a forward-thinking company dedicated to powering a better world through smarter, greener business solutions. If you are ready to make a significant impact, this opportunity is for you!

Qualifications

• Experience in product management and marketing is essential.
• Strong understanding of sales strategies and value-selling techniques.

Responsibilities

• Develop growth strategies in collaboration with regional heads.
• Define Go-to-Market plans and execute marketing and sales goals.

Skills

Product management

Marketing experience

Sales transformation

Value-selling

Job description

Global Business Development & Marketing Manager

KraftPowercon

Requirements: Product management, marketing experience needed.

As a global tech and market leader within Air Pollution Control/ESP and Green Hydrogen, we help industries stay competitive while facilitating their green transitions. We combine decades of experience with innovation and are known for quick turnarounds that ensure long-term efficiency and reliability. Our expanding offer attracts increasing attention, and we are seeking a Global Business Development & Marketing Manager to drive growth and lead sales transformation with a focus on value-selling.

Are you ready to play a pivotal role?

If yes, you have come to the right place. Our purpose is to power a better world by helping customers operate better, smarter, and greener businesses.

Overall Objective of this Role

The primary goal of the Global Business Development & Marketing Manager is to develop growth strategies in collaboration with the Head of Regions, focusing on customer value, and to execute these strategies effectively in local markets. This involves activities across physical channels (visits, calls, distribution, conferences, etc.) and digital channels (social media, websites, digital events, etc.) to expand our customer base at minimal cost. This leadership role aims to transform sales into profitable and sustainable growth through value-selling.

Primary Responsibilities

1. Define strategic focus and develop effective Go-to-Market plans, including marketing and sales goals, customer targeting, and activity execution.
2. Collaborate with the Global Product Manager to increase sales and distribution knowledge, value propositions, and technical expertise.
3. Ensure local markets position products and services correctly against competitors to justify premium pricing.
4. Accelerate demand in local markets by raising awareness and interest through digital and physical channels, generating leads.
5. Prepare and launch new products and services in collaboration with Sales and the Global Product Manager.
6. Develop new business and payment models to facilitate customer purchases, disrupt competitors, and drive profitable growth.
7. Monitor marketing and sales activities using performance metrics to gain customer insights and measure business success.

If interested, please submit your application by April 30th.