Product Marketing Manager

WirelessCar; Göteborg; Hybrid; EUR 60 000 - 80 000; Full time

Job summary

Join a leading company in automotive technology as a Product Marketing Manager in Gothenburg. You'll drive market strategies and enhance customer engagement through innovative connected services. Ideal for those with a strong marketing background in tech-driven environments.

Benefits

High-tech working environment

Work-life balance

Free gym access

Flexible working hours

Tech fund for tools

Qualifications

• 5+ years of experience in B2B product marketing or product management.
• Experience with connected services and market research.

Responsibilities

• Identify customer needs and market opportunities.
• Shape value propositions and influence product strategies.
• Communicate vision and offerings to drive engagement.

Skills

Strategic Thinking

Communication

Relationship Management

Education

University degree in business, marketing, or engineering

Job description

In this role, you’ll help shape our direction by identifying emerging customer needs, refining our positioning, and driving successful market strategies.

WirelessCar’s Journey

WirelessCar drives the future of mobility by connecting vehicles and developing cutting-edge digital services. We help leading brands—like Volkswagen, Volvo, Subaru, and Jaguar Land Rover—innovate, enhance mobility, and accelerate their digital transformation. Join us and shape the next era of automotive technology!

About The Assistance Services Solution Unit At WirelessCar

The Assistance Services solution unit at WirelessCar is on a mission to make mobility safer and more convenient through connected services like emergency call, breakdown assistance, and stolen vehicle tracking. You’ll join a team of 6 motivated individuals, all working together to meet customer and market needs.

We’re looking for a Product Marketing Manager!

We’re seeking a commercially-minded Product Marketing Manager to evolve our offerings for both current customers and new markets. This hybrid role blends strategic product thinking with hands-on execution, ideal for someone who enjoys solving real-world customer problems and turning insights into valuable solutions.

You’ll uncover customer needs and market opportunities through dialogue, competitive analysis, and trend exploration. Using these insights, you'll shape value propositions and influence product, pricing, and go-to-market strategies. In cooperation with cross-functional teams you'll guide the product future to align with customer expectations and business goals. Finally, you'll communicate our vision and offerings to both internal and external audiences to drive engagement and growth.

In this role, you’ll report to the Head of Business within the Assistance Services unit.

We offer you

• High-tech company that offers an exciting working environment.
• Involvement with services and products that drive safety and sustainability.
• Tech fund where you pick your choice of tech tools.
• Flat organizational culture founded on trust and autonomy; at WirelessCar, you are not just a number.
• Work-life balance and free access to the gym at the Gothenburg office.
• Flexible working hours and a hybrid workplace.
  
  

We believe that you bring

Are you a strategic, relationship-oriented, and results-driven marketer who can bring clarity and focus to a growing connected services portfolio? In this role, you’ll use your strong communication skills to translate complex technical offerings into clear, compelling value for customers. You thrive in multicultural, global environments and bring a balance of strategic thinking and hands-on execution.

With experience in B2B product marketing or product management within tech-driven settings, you know how to guide teams, align stakeholders, and collaborate across product, marketing, and sales units globally. If you're familiar with services like emergency response, roadside assistance, or connected services, that’s a strong advantage.

• A university degree in a relevant field (e.g., business, marketing, engineering).
• 5+ years of experience in B2B product marketing, product management, or a similar role, with a focus on connected services.
• Expertise in market research, customer messaging, and positioning.
• A customer-first mindset and the ability to build and maintain relationships. across teams, regions, and cultures.
• Experience in multicultural environments with sensitivity to global market needs.
• A self-driven, results-oriented approach to navigating complex environments.
• Fluency in English, both verbal and written. Additional language skills are a plus.
  
  

Location

Our preferred location for this role is Gothenburg, Sweden. However, we're open to strong candidates based in München, Germany.

To join our journey

WirelessCar is always on the move, often into uncharted land. We are curious, believe in collaboration and are always open to new ideas on how we can make a difference. When you join our journey, you will be part of a great crew of highly competent and warm hearted people from all over the world.

Application Information

Are you passionate about making complex services clear and valuable for customers? Great! Please answer a few questions and upload your resume. We look forward to receiving your application! Last day to apply is: 2025-06-08.

Note! Before you apply:

• Our company language is English so please write your application in English.
• Applicants must have a valid work permit for the destination Country - Sweden or Germany.
• As part of our recruitment process, we kindly ask all candidates to answer a few role-specific questions. A cover letter is not required.